Joop! has launched Homme Sport, a new flanker to 1989's Joop! Homme. The tag line: real men score. Joop! Homme Sport follows 2014's Joop! Homme Extreme (tag line: real men get more).
With a cool cascade of freshness, JOOP! Homme Sport infuses your body with a unique charm designed to enhance your sensuality.
[...] The latest chapter, JOOP! Homme Sport, introduces an energetic, irreverent game. Unique and ready for anything. A fragrance showered with possibilities.
[...] Dynamic and irresistible, the scent's head is a bursting refreshment of revitalising mint, all topped off with the sweet scent of bergamot and ginger. The heart of the fragrance is the elemental splash of the salty skin accord, complemented with a zesty edge of orange blossom. The base notes come from the Tonka bean, giving it an enriched, woody undertone. This mixture combines charisma and freshness, emblematic of JOOP! Homme Sport originality.
Homme Sport was developed by perfumer Antoine Lie.
Joop! Homme Sport is available in 75, 125 and 200 ml Eau de Toilette.
(via joop-homme-sport-pr)
It sounds ok, but I’d never buy a fragrance whose advertising has clearly been designed by a caveman. I sometimes wonder if we’ve made any progress at all…
Joop (!) advertises this fragrance as a way to get laid, basically, but this imagery is particularly egregious. Plus, ridiculous photoshopping:
http://joop-homme-sport-pr.com/img/campaign-bg.jpg
This advert is so blatant that I could do was laugh for a minute or two here.
Obvious ad is obvious! LOL
Exactly!
Real men score with…inflatable dolls?
It would appear so!
I know I’m late but they did an EXTREME version of this? A single spray of the original radiated like nuclear waste (read a few reviews) and would last through 3-4 days worth of showers. I cannot imagine there were people who asked for a version promising more. 🙁
Totally gross.
Oh my! it looks like a parody ad from Grand Theft Auto V, like this one.
http://vignette3.wikia.nocookie.net/gtawiki/images/c/c6/TimVapid-GTAV-Advertisement.jpg/revision/latest?cb=20150129002059
Seriously?? In this day and age is this the best they can come up with? It’s almost like throwback-thursday featuring Burt Reynolds on a bearskin rug….
The ad would be much better if he were clutching $1 bills in his teeth.
I’m honestly puzzled as to what they were going for (which happens to me a lot when viewing advertisements). Real people are alluring for their flaws and fetishes, Barbie and Ken are dolls made of plastic and lacking genitals. This is tasteless but so airbrushed as to be sexless as well. Very odd.
Crass and off-putting. But then I am not the target market. That ad screams 80’s to me.