Sephora's new Fragrance IQ, part of their "teach, inspire and play" concept. Some stores now feature InstaScent, which disperses scented air so that users can explore the 18 scent families in their system. Hat tip to Ann!
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How silly. Clearly the smartest way to find a scent is to devote hours a day to reading fragrance blogs, spend hundreds of dollars ordering samples, and keep an excel spreadsheet documenting what you find! What is Sephora thinking? 🙂
Well, you can do the blog method and end up with 200 bottles of expensive niche, or you can run in there and press a few buttons and end up with Daisy. Really, it’s a toss up which is better!