Penhaligon's has launched two new fragrances, Blasted Bloom for women and Blasted Heath for men. Both were developed by perfumer Alberto Morillas.
Penhaligon’s unveils two new perfumes inspired by the extreme, wild and passionate British landscape; that moment where the Land meets the Sea and untamed energy explodes. Where dramatic landscape meets the restless ocean in an eternal caress; the pure, wild elements are infinitely inspiring and have thrilled painters, poets and lovers throughout history.
Blasted Bloom ~ "Illuminating the freshness of wild flora found along the dramatic British coast, Blasted Bloom captures a free-spirited landscape where the energy and majesty of the Sea meets the natural richness of the Land. The mineral purity of an aquatic accord meets the fruity sparkle of wild berries and the sensation of hand-crushed green leaves. Wild floral heart of eglantine rose and hawthorn is tinted with pink pepper. A whisper of Clearwood™ is enveloped in balmy cedarwood, on a smooth bed of moss and musks." [Note: clearwood is a Firmenich molecule with a "woody character sparkling with creamy and ambery facets".]
Blasted Heath ~ "Like a powerful swell breaking against the shore, the top notes provide an invigorating wave of aquatic freshness. Enriched with green and salty seaweed reminiscent of oceanic spray, the aquatic accord is infused with the aromatic intensity of clary sage, adding contrast. In the heart, the fragrance meets the shore. Fresh with crunchy green leaves. Refined with the surprising transparent woodiness of Clearwood™. Then texture develops with the tobacco and whisky accord. An assertive masculine character, strengthened by an authoritative woody signature. The resinous warmth of patchouli and Alaska cedarwood blends into rough accents of gaiacwood and the earthy elegance of vetiver. Musks finally bring the ultimate sensuousness at the end of the invigorating journey."
Penhaligon's Blasted Bloom and Blasted Heath are available in 50 and 100 ml Eau de Parfum.
Was this an entry into your annual fake perfume copy contest?
I thought the Brits did not have any pepper (pink or otherwise) growing on their shores; that is why they kept sending all those ships abroad to bring spices to preserve food. Musks are not beds for cedarwood; they are part of the biology of mammals.
Blasted’s prose does not contain a sensible sentence. Fresh leaves are not crunchy. Autumn leaves can be crunchy but not fresh. Tobacco does not grow along England’s shores and Alaska is in North America, not the British Isles. I suspect “Clearwood” is manufactured in New Jersey. Those with “assertive masculine characters” generally do not need ceder notes to provide them extra authority. I suppose a tobacco smoking, whiskey swilling Inuit might take “an invigorating journey” to the English Coast, but he would probably take his transparent clearwood walking stick to bash the writer of this nonsense.
But … Pretty bottles?
I think maybe I don’t care about that kind of verisimilitude as much as some readers…but I don’t love aquatics, so these are no more than a “maybe” for me.
This made my day. I actually enjoy really over-the-top ad copy because it inspires this kind of reaction. I had in mind a similar but not as well-worded rant.
Always interested in a new one from this company, even if the descriptions of these two seem a tad over the top; will try on next trip to Edinburgh or when I’m in London in Dec. Am a little concerned at the number of new fragrances they seem to be churning out (at a rate of knots) since the change of ownership, though.
They do seem to be moving faster these days.
And for the American market, Dang Blasted.