Comme des Garçons has launched Floriental, a new fragrance.
Floriental eau de parfum by Comme Des Garcons redefines the formal rules of perfumery. Based around the cistus flower, a flower with no scent, a new floral archetype is created. Labdanum is the starting point. This warm resin, obtained from the leaves and twigs of the cistus shrub, permeates the fragrance with an intriguing and suave oriental signature. Lavish sandalwood reinforces the impression of opulence while vetiver confers a deep, woody vibration. The fragrance is highlighted with incense and pink pepper and laced with plum liqueur to enrich the floral.
Comme des Garçons Floriental can be found now at Selfridges in the UK, in 100 ml Eau de Parfum for £80.
(via selfridges)
Sounds pretty interesting. I hope that this will be more of what they did before. I think that the last couple of fragrances has been so so.
Hopefully this is a bold move. If not, then there is always a pretty amazing bottle to look at
Gosh I hope so too…it sounds worryingly like a basic amber fragrance.
I hope not. Having tried about a half dozen or so CdG scents and surprisingly not disappointed by any (Although I think I wasn’t too crazy about Play,which was a bit more linear for my tastes ), I hope it’s not an amber dominated fragrance.
I’ve been led astray before by claims of lavish sandalwood (XJ Richwood).
The name is “Flor”iental but the description is all but “Wood”iental (leaves, twigs, sandalwood, vetiver..). Talk about misleading…
I meant “nothing but”.
Yes, I noted that too! Where are the flora?
We shall see.
According to the advertising copy the “flora” is the fact that the fragrance is built around a flower with no scent.
Apparently this fragrance is a little like a famous orchestral piece of music in which no one makes a sound for the length of piece (4’33 by John Cage), this fragrance forces one to contemplate the absence of floweriness.
Or, it is an ironic commentary on the nature of branding. Oh how hip, it will ensure the wearer that everyone who can walk by and instantly identify the scent and that it is named Floriental (and who knows the term Floriental) will instantly invite the wearer to some loft in Detroit (Brookly was so 2013) for a pop up restaurant meal of gelatins and “foams’ of “locally” grown corn silk from hand pick farms in the Hudson Valley.
(the preceding paragraphs were meant to be sarcastic, although I can tell you nothing beats actual hand picked corn grown in upstate NY)
Or someone in the the naming department made a mistake and mislabeled the scent.
OR, it will smell just like your average floriental anyway. Which is my worry. Plum + pink pepper + woody amber accord.
Woody ambers are my kryptonite. I wish I could rid the world of that aromachemical. Truly vile.
Thank you for the wonderful read!
(And the corn. Yum!)
Is it weird now that after your comment, I actually want to test it?
I like this brand, and I actually want to try it too.
However, you know that misleading or pretentious advertising copy drives me crazy.
Why couldn’t they say, “Cistus” A new woody-shrubby fragrance from CDG, the brand that actually produces well made and interesting scents. (And at reasonable prices too)
This sounds gorgeous! I love labdanum to begin with, and when you add sandalwood, vetiver, plum… Oh, SWOON!
Sounds interesting!Is this the year of the Floriental then?Lol.#NoMoreOudCampaign…
It sounds a little like CdG does Feminite du Bois, or Incense et Bois, to me.
Actually MonkeyToe, that’s a pretty good point.
Or Plum Japonais!
The first two sentences of their ad copy set off my B.S. detector, but the description becomes more grounded after that.
With the millions of combinations of letters to form words, CdG couldn’t come up with a more original name?
After creating a scent about a flower that doesn’t exist, now a scent centered on a flower without a scent.
Do they even like flowers?
Kenzo Flower was also created around a flower with no scent, and that turned out okay… although that makes this feel a lot less original to me.
Also, am I the only person who thought the name was a (pretty good, dry joke).
Well, CdG is one of my favorite brands and I will sample anything they produce, so this goes on my must try list even though plum is not a favorite. They had me at labdanum as the starting point.