Baldessarini will launch Baldessarini Ultimate, a new fragrance for men, in September. Longtime brand model Charles Schumann has been replaced with a younger face in the hopes of attracting new consumers.
Ultimate was developed by perfumer Geza Schön. Notes include Peruvian pepper, mandarin, bergamot, freesia, magnolia, jasmine, labdanum, frankincense, amber and patchouli.
Baldessarini Ultimate will be available in 50 and 90 ml Eau de Toilette and in matching grooming products.
(via moodiereport)
What an off-putting image…more likely to repel ‘younger’ consumers!
He looks pissy. I loved the CS ads…he always looked like the whole thing was a lark.
Yes, I have no interest in hanging out with this guy. Doesn’t look like any fun at all!
It looks like the ad for a low budget post-apocalyptic action movie.