Juicy Couture will launch I Am Juicy Couture, a new fragrance for women. I Am Juicy Couture will be fronted by model Behati Prinsloo. Per a spokesperson for Elizabeth Arden...
We wanted to make a declaration of where Juicy Couture is today and who the Juicy Couture customer is. We also wanted to make a declarative statement about how Millennials of today can express their individuality...And the Juicy girl is irreverent and unapologetic — she’s not predicable or conventional.
I Am Juicy Couture was developed by perfumer Dora Baghriche (Arnaud). The notes feature raspberry, pomelo, passion fruit, gardenia, heliotrope, rose, sweetpea, musks, warm woods and amber.
Juicy Couture I Am Juicy Couture will be available in 30 ($54), 50 ($74) and 100 ($94) ml Eau de Parfum and in a 10 ml rollerball. Look for it in July.
(quote via wwd, additional information via cosmoty.de)
What’s with the cap? Juicy, Juicy, Juicy. Tisk tisk. Haha! I’ll stick with the original.
Hey, it looks easy to remove, so there’s that.
Sounds interesting….worth a sniff.
Could be!
Hate to break it to them but:
Juicy Couture is at TJ Maxx nowadays and the Juicy Couture customer is the one who could not find a fragrance by another brand so she picked up one of the severely discounted Juicy Couture boxed sets that did not sell.
I don’t see being in TJ Maxx as meaningful…there are all kinds of prestige fragrances in TJ Maxx that can still be found in department stores, even high end department stores. When Macy’s will no longer give your brand counter space, that’s more meaningful to me…
I strongly disagree with you Robin.
Juicy Couture’s statement was aspirational and no brand aims at being sold at a discounter/liquidator of old stock. There is a strong initiative by prestige brands to contest being at TJ Maxx and the likes nowadays.
But they are not succeeding due to their lack of control over their unsold stock from department stores.
So yes being at TJ Maxx is negatively meaningful to a brand.
Me personally I love finding good stuff at TJ Maxx. That’s where I found my best deals. Bring it on TJ!
I would have to disagree with you. I think we all, me included, put too much emphasis on where something is solf. CHANEL is now at Marshalls. Flowerbomb was $23 on Walgreen’s website. Shalimar is at CVS Pharmacy right as we type. Most of the designer brands are all coming to discount stocks. Why wouldn’t they? They do not want to resell the old stock in their stores or websites since “old juice” taints the brand, also. Why destroy it all? Just let discounters pay for the stock and they can sell them. If somethig “funky” happens with the bottle, you just blame it on where you bought it. Juicy is sitting pretty at TJMAXX right up there with Givenchy, so it is at least in good company.
For some reason, that bottle cap just makes me laugh out loud. It’s like a bejeweled perky cricket or something.
I actually sniffed scent strips of all the Juicy Coutures they had at Kohl’s one day when I had taken a double dose of antihistamines. The one called Oo La la, or oh lalala or something like that, actually smelled rather pleasant to me, less chemically than all the others. I sprayed myself with it, and it lasted on my skin about 1 1/2 hours. I wouldn’t buy it, but if you have to have one, that is the one to have, IMHO.
Everyone wants to be unpredictable and unconventional these days. That kind of makes them, you know, predictable. Not to mention conventional.