French niche line Jul et Mad will introduce Les White, a new trio of luxury fragrances, in June. Néa, Nin-Shar and Garuda were inspired by lost civilizations.
Néa ~ "An homage to the Golden Age in Byzance An interpretation of an era of renewal, luxury, opulence, richness, and veritable renaissance during the apogee of the Eastern Roman Empire." With date, davana, pomegranate, palm leaf, black pepper, jasmine, rose, plum, patchouli, cashmeran, vanilla, benzoin, caramel, tonka bean, ambroxan and musk.
Nin-Shar ~ "Babylon and its splendid Hanging Gardens, one of the Seven Wonders of the Ancient World. Nin-Shar, "the lady of the gardens". In Sumerian mythology, Nin-Shar is the Goddess of Plants. She is the daughter of Ninhursag, Goddess of Fertility, and Enki, God of the Waters." With bergamot, davana, rose, jasmine, patchouli, oud, benzoin, vanilla, cedar, sandalwood and incense.
Garuda ~ "Garuda is a protective divinity, portrayed as part man and part bird in Khmer mythology. He is the lord of birds, an allegorical figure of Indian inspiration. Thousands of Garuda depictions decorate the bas-reliefs of the magnificent Angkor Watt, the divinity usually being shown as the battle steed of Vishnu or Krishna, bearing the god on his shoulders, while fighting against the god's enemies." With bergamot, orange, cumin, pink pepper, oud, saffron, rum, patchouli, timbersilk, vetiver, cedar, cashmeran, amber, vanilla and musk.
Jul et Mad Néa, Nin-Shar and Garuda will be sold in a coffret with 50 ml + 7 ml Extrait, and can be pre-ordered at MiN New York (price currently shown as $190 each) or First in Fragrance in Germany (price currently shown as €490 each).
(quotes via min, additional information via luxuryfiles.it, first-in-fragrance)
Update: The luxury coffret (shown above, with gold-plated flacon and gold nomad spray engraved with crystals, in a white lacquer case) will be $530 (€485); the "Love Basics” bottle (golden cap and front decoration, in a white and gold carton) will be $190 (€165).
Perfumer Luca Maffei developed Néa and Garuda; perfumer Sidonie Lancesseur developed Nin-Shar.
I can’t help thinking that someone has made a typo on their website if it’s listed as $190 in New York and 490 euros ($545!) in Germany.
I have to say that Néa sounds kind of spectacular: that list of notes is pretty much right up my alley (as long as it’s light on the pomegranate). And no oud!
I suspect the typo is at MiN since these are being marketed as “luxury”.
Never mind — see above!