Pricier perfumes, with their big names and bigger ad budgets, have fared far better, with premium fragrance sales in the United States climbing 16 percent since 2000 to a record-high $5.2 billion last year. But for mainstream scents, a less-smelly America, and the rival products that have allowed it, has undermined their entire industry.
— US sales of mass market fragrances have dropped by half since 2000. Read more at Modern life smells so good it’s killing the cheap perfume industry at The Washington Post.
Maybe people are buying less mass market frags b/c they just don’t smell that good, and with the economy the way it is, why would someone buy something so mediocre for $50+?
Mass market generally refers to the stuff in drugstores, though, so would think $20 rather than $50?
‘And many are sold in limited-distribution channels, like luxury makeup counters or boutiques, which analysts said allows “wealthy consumers to feel that they have made a discovery.”’
Lol!
🙂
I think two companies that have succeeded in this niche are Pacifica and Demeter. In fact, I am surprised these two companies do not have distribution with CVS or RiteAid. The only place I can find Pacifica in Southeastern Virginia is Wholefoods and Target and neither carry the entire line. Demeter is not anywhere here that I have found……
And pretty sure Pacifica is not considered “mass market” simply because of their distribution. If they did sell in CVS, they’d probably harm their sales in Sephora.
Demeter I’m not sure, they did used to be in some drugstores.