Hedione activated brain areas in the limbic system significantly more strongly than phenylethyl alcohol. The limbic system is associated with emotions, memory and motivation. But more significantly, Hedione also activated a specific area of the hypothalamus in women which is known to promote sexual responsiveness by flooding the body with sex hormones.
— Scientists at Ruhr-Universität Bochum in Germany are looking into the "pheromone effect" of hedione. Read more at Revealed: the aftershave that triggers female sex hormones at The Telegraph.
This is great!! My two year old son loves Eau Sauvage. Every night I give him a little spritz of it and he can say “Eau Sauvage.” He laughs and laughs. Just a shot of him laughing and saying it would make a great commercial since most cologne commercials have the originality of a cardboard box.
Ha — now you can tell him he’s just like Steve McQueen! And then, of course, you can explain who that is 🙂
Aha! That’s why I thought I smellt d*mn sexy on Tuesday (she says modestly). It was one of my Top 5s. Vintage Diorella.
Good article – thanks for linking.
“sigh” he really was ALL THAT. “sigh”
Now science has proven you right!