Ralph Lauren has launched Ralph Fresh, a new fragrance in the youth-oriented Ralph by Ralph Lauren series that includes Ralph Hot, Ralph Rocks and Ralph Wild.
Ralph Fresh is a refreshing and free-spirited women's scent, inspired by a cool, sparkling lemon sorbet. With blooming magnolia, sparkling lemon and chilled watermelon ingredients, Ralph Fresh captures Ralph Lauren's love of playfulness and zest for life.
Additional notes include freesia, rose, dry woods, musk and orris.
Ralph Lauren Ralph Fresh is available now at Ulta, 30 ml Eau de Toilette for $40. A 100 ml size is also on the market, $74.
(via ulta, additional information via serendipitia.mx)
Ugh! Bring back Safari and the original Lauren!
Very surprised to see these…thought this line was long dead.
I do vote for Safari and Lauren , original versions please; no Midnight, Fresh, Bloom….
Does anybody else shudder when they see the word “fresh” in a fragrance name? (I’m not talking about Eau Fraiche; that seems different.)
Me!
I don’t mind using fresh if I’m trying to describe a fragrance or a note in a fragrance, but when the perfume itself has the word “fresh” in it, I give it the side-eye and am usually very critical of it.
Yes. Would have thought a watermelon-y Ralph was way behind the times anyway.
Don’t like the word ‘fresh’ much myself. Wasn’t Hot disco’d as well? The original Lauren is in the red bottle, no? Dillard’s online has it. RL was overdue a watermelon scent for sure, lol:).
* I know RL has probably been reform’d though.
When “fresh” is in the name of a fragrance, laundry detergent and scented personal hygiene products come to mind.
What a cheap-looking bottle. It looks like a spray deodorant.
“Fresh” is in the name, so perhaps it smells like spray deodorant 🙂
Am I the only one who remembers “ralph” as a synonym for “vomit?” (Or perhaps it was spelled ralf? It was slang in my neck of the woods.) “Ralph Fresh” just brings all sorts of unappealing thoughts to mind but I am not their target market.
My dad used to say that all the time! I totally know what you mean.
no, it’s spelled “ralph,” haha!
Yeah, I remember that. It could be worse. It could be “Fresh Ralph.” 🙂
LOL…didn’t think of that. ‘Ralph’ was definitely the ‘manly’ term for vomit. LOL. Target market maybe is the D&G Light Blue crowd.
Okay, I am watching way way way too many episodes of ‘The Americans’ but the bottle is sort of a fun flashback to the ’80s aesthetic.. But no, I am not even remotely tempted…. Retro ’80s and all.