The seemingly inexorable rise in the number of women’s fragrances year-on-year was halted in 2014 when the launch pipeline contracted by -4.4% according to new data from Fragrances of the World 2015. Niche scents fell even further.
— TRBusiness, reporting on Michael Edwards' numbers for 2014. Note that we still got more overall fragrance launches than the year before! Read more at Women’s fragrance launches fall by -4.4%.
Is there a reason they don’t count celebrity/flanker/niche into the totals?
They are in the totals…it’s just a different breakdown and I assume they are shown that way in the table to indicate you’re not counting them twice…a celebrity fragrance for women in already in the women number, in other words.
Good question. Looking at the chart, i think the niche/flanker/celeb/limited edition are subcategories, and are included in the total.
Meaning the top count of women/men/unisex tallies total releases, and the niche/flanker/celeb/LE are represented twice on the chart – once in the total counts of
w/m/u, and once below in n/f/c/le.
Hopefully this helps!
It seems to me, looking at the stats, that perfume launches have continued to rise quite a lot. It’s just that more “female” perfumes have been launched as “unisex”. That has definitely been a trend in marketing for the past few years. It would explain the seeming decrease in “feminine” launches and the much larger increase in “unisex” perfume launches.
Completely agree, and it’s a pretty small decrease in any case. I will be impressed when we see a net decrease.
There are so many new fragrances I have been sampling lately that, to my nose, are replicas of older fragrances (Nirvana Black= original Jovan Musk, Clean Skin= Banana Republic Classic) that it is starting to make sense to me how there could be SO MANY new releases every year……I wish they would stop “copy-catting” and release less…it has become overwhelming and kind of makes me lose interest instead of increasing interest in trying new….