Loni wants to find one or two new fragrances. The first would be her signature scent — something versatile enough to wear to the office or while playing outside with her daughter, but also interesting enough to see her through everything else. It should be close, pretty, natural and comfortable, like a second skin. The second scent would be something with more "oomph", for date nights.
She can pay upwards of $150 for something she really loves, and she has great access to perfume shopping (and can shop online). Here is what we know about Loni:
She's in her early 30s and lives in Los Angeles (no need for a seasonal perfume wardrobe).
She loves birding, hiking, making soup, eating ultra-smelly "banned-on-a-french-bus" cheese, museums and the arts, and travel.
She managed the fine fragrance department at Nordstrom just after college for a year or so. She enjoys fragrance, knows just enough about perfume to know she knows very little, and has had scant exposure to niche brands. She says she has refilled more than her fair share of Angel bottles.
Loni likes notes of jasmine, narcissus, honeysuckle, violet, lavender (if it's herbal and not sweet), green tea and sage. She's generally drawn to words like "green" and "herbal" and "tea". When she's outside she must sniff every lilac bush, magnolia and Long Island orchid tree she comes across. She also likes the smell of rain and tends to enjoy watery notes if done well. Other notes she likes in moderation: rose, iris, fig, citrus and sandalwood.
Fragrances Loni likes include Bvlgari Au The Vert (pleasant and pretty but not the one), Eau de Cartier (not quite unique enough for a signature), Lanvin Eclat d'Arpege (nice but dry down is a bit like plastic), Prada Infusion d'Iris, Carriere/Gendarme, Bvlgari Omnia Amethyste, Kenzo Flower, Bvlgari Au The Blanc and Au The Rouge (she wears all of these occasionally but doesn't find them interesting enough), SJP Lovely (she wore it at her wedding so will always like it, but it's not the one either).
Loni doesn't much like berries, gourmand fragrances or dry woods. Aldehydes tend to turn her off, as do most orientals and anything powdery or smoky. She can't abide anything too sweet.
Fragrances that don't work for Loni include Anne Gerard Rose Cut (booze, smoke and boozy smoke; almost no rose), Carthusia Fiori di Capri (like being whacked on the head with a bouquet of wilted flowers and old flower water), Viktor & Rolf Flowerbomb (no flowers, just sweet; inoffensive but not her), Thierry Mugler Angel, Miss Dior Cherie, Juicy Couture, Pink Sugar, etc... (can't abide the smell of burnt dessert).
Here are a few fragrances she has tried lately:
Frederic Malle En Passant: Very pretty and she enjoys the watery/wheat-like smell that accompanies the lilac. It's maybe too pretty.
Parfums DelRae Wit: Probably the closest to what she wants but she hasn't pulled the trigger. Is there something "better" out there?
Diptyque Philosykos : Nice but maybe too figgy.
CB I Hate Perfume A Room with a View: She likes the dry-down on this one but the opening is a little too Wet Garden Soil and Earthworms writ large for her taste.
L'Artisan Caligna and The Pour un Ete: She wants the first to be brighter and more green and the second was like Au The Vert's less interesting kid sister.
Annick Goutal Le Chevrefeuille: Very nice but has no staying power.
What say you?