Model (and barkeep — he founded Schumann's Bar in Munich) Charles Schumann on a boat for Baldessarini Nautic Spirit.

Below the jump, Mr. Schumann demonstrates how to make three of his favorite cocktails (you can find the recipes, and a brief interview, here).

Below that, Mr. Schumann again, in commercials for Baldessarini for men (2003) and Baldessarini Ambré (2007).