Lamborghini will launch L1 for men, the first in a projected series of 4 fragrances. L2, L3 and L4 are expected to debut later this year.
L interprets completely the world of Lamborghini with the same force as the “supercar”, combining rare and unique ingredients to perfectly express the brand. A fragrance that has to impart excitement and intense emotion. L is for a man with a cosmopolitan lifestyle, who loves performance and professional and personal challenges, who loves to travel, and who seeks out essential and exclusive luxury.
...L1 blends the power of rare ingredients to create a fragrance with lasting and deep notes: a complex, unique and highly intriguing mix. L1 provokes sensory images: the strength of leather, the adrenaline of pepper, the desire of musk, the determination of tobacco, with a twist of slightly arrogant vetiver.
Lamborghini L1 is a limited edition (999 bottles made) and will be available in a black leather atomizer with two 25 ml refills, Extrait de Parfum, in a carrying case inspired by a car tool pouch.
(via intertradeurope)
This is an interesting concept. I wonder if announcing “up front” that you’ll be releasing four fragrances over the next year doesn’t discourage people from going out and buying the first one…if three more will come along wouldn’t people wait until all four are out and then decide?
No idea! Maybe since they’re being made in small production runs, people will try to buy before they run out??
A signature scent for Justin Bieber, since he boasted about driving one when he was arrested in it.
Vrooom vroom!
Exactement.