• About
  • Login to comment
    • Bluesky
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Archives

Ed Hardy Love is… ~ new perfume

Posted by Robin on 16 February 2014 12 Comments

Ed Hardy Love is...

Ed Hardy has launched Love Is..., a new perfume for women. The tattoo design on the bottle reads: Do or Die. It is the brand's first fragrance release since 2012's Skulls & Roses for Him and Skulls & Roses for Her.

Surprising. Spirited. Uninhibited. The irresistible attraction between the airy lightness of fresh fruits and flowers and the earthbound essence of mysterious musk swirls together in a seamless fragrance embrace.

Ed Hardy Love Is... is available now at Macy's, 100 ml Eau de Parfum for $75.

(via macys)

Update: the notes feature apple, blackberry, bergamot, jasmine, freesia, raspberry blossom, vanilla and blackberry musk. Like the men's version, Love Is... is advertised as the only "shake and spray" fragrance.

Filed Under: new fragrances
Tagged With: ed hardy

Advertisement


12 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. jonr951 says:
    16 February 2014 at 4:24 pm

    The original and Love & Luck are the only ones from the line that I really like. Is this one the 1st created under EA? I’ll definitely give it a try when I see it. So the name is Love is Do or Die? Alrighty then. ; )

    Log in to Reply
    • Robin says:
      16 February 2014 at 5:57 pm

      I think the name is just “Love is…” — they’ve “written” tattoos on other scents w/o it being officially part of the name.

      And yes, pretty sure this is the first under EA! We’ll see if it makes any difference. And curious to see if there’s a masculine counterpart to this one.

      Log in to Reply
      • jonr951 says:
        16 February 2014 at 6:11 pm

        We shall see. EA hasn’t thrilled my lately with any of their brands. And I just ebayed it, and a little blue shower gel popped up, assuming it’s for the men’s counterpart. : )

        Log in to Reply
        • Robin says:
          16 February 2014 at 6:52 pm

          Aha, then there probably is one, thanks! And ditto on EA.

          Log in to Reply
          • jonr951 says:
            5 March 2014 at 2:27 am

            There are 2 bottles on eBay, and they say “Shake & Spray”. I wonder what that’s all about? Is it EA’s attempt at Coty/Gaga’s black liquid appeal/angle? Haha! I don’t know why, but I’ve always had kind of a phobia of shaking my fragrances. I hate having to move or travel with any of my bottles. You wanna give me a panic attack, shake my beloved fragrances. Haha! I’m crazy. ^_^

            http://www.ebay.com/itm/ED-HARDY-LOVE-IS-MEN-Eau-De-Toilette-Spray-3-4-OZ-100-ml-New-2014-/380854922892?pt=fragrance&hash=item58acb8ee8c

            http://www.ebay.com/itm/ED-HARDY-LOVE-IS-WOMEN-Eau-De-Parfume-Spray-3-4-FL-OZ-100-ml-New-2014-/161239507701?pt=fragrance&hash=item258a9fa2f5

          • Robin says:
            5 March 2014 at 7:07 am

            Interesting! No idea what that’s about, & have been watching for the men’s on Macys website but have not seen it yet.

          • Robin says:
            5 March 2014 at 7:17 am

            Oh, found it, although still don’t know why you’re supposed to shake it:

            http://www.buckle.com/ed-hardy-love-is-fragrance/prd-61170HMF40002

          • jonr951 says:
            5 March 2014 at 7:51 am

            Maybe their marketing ploy is working! Got me Curious, cough, by Britney Spears. Haha. Yeah, I’m a dork. ; D

            Btw, the men’s actually doesn’t sound half bad. : )

  2. kindcrow says:
    16 February 2014 at 10:20 pm

    Love Is a single-frame comic strip from the 70s with two naked people in love (http://en.wikipedia.org/wiki/Love_Is…). I remember when I was little in the 70s that my uncle’s girlfriend collected those comic strips.

    Log in to Reply
    • Robin says:
      17 February 2014 at 12:33 pm

      Forgot about those!

      Log in to Reply
  3. lizzyshreds says:
    20 February 2014 at 7:00 am

    Does anyone know the notes in the perfume?

    Log in to Reply
    • Robin says:
      20 February 2014 at 8:43 am

      Sorry, no.

      Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

3 July ~ damage poll
12 July ~ summer reading poll

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2025 Now Smell This. All rights reserved.