A kaleidoscope for the new Roses de Chloé.
And if you missed it, here's their lovely Blowing Roses video.
Update: the video is no longer available, sorry!
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Very pretty!
It is! They’ve been doing a nice job w/ advertising recently.
Note to Dolce & Gabona (and Scorcese). This is how you make a perfume video. I know that Rose de Chloe is intended to be beautiful romantic summary fragrance. Maybe it smells of tea roses (like the models’ wreathes).
What I know from that Dole & Gabano vide is that Scarlett Johanson looks lovely in black lace ( a G& D dress?) but is really busy, overstressed and unhappy despite her world wide appearances in high fashion and MM has a really nice watch (again Dolce &Gabona?) but is always late. I know nothing about mood the perfume is meant to convey, much less what it smells like.
Come to think of it, even as an ad for D&G dresses and watches, the message seems to be you will be unhappy in the dress and shouldn’t bother with an expenisve watch if you are late anyway.
Ha, good point! And presumably, this one cost a fraction of the D&G ad.
I’m not sure what to feel. Having one of the most bitter, fatalistic Radiohead songs I know (and one of my favorites) paired with these dreamy, mild, soft-filter visuals…. it’s dissonant, that’s for sure. Was it meant to be ironic?
Yeah! That was weird. I think more likely they just don’t think the lyrics matter, just the general sound?
I wholeheartedly agree about the sound– its prettiness is part of what makes this song so haunting. But maybe they should have edited out the vocals (“A heart that’s full up like a landfill, a job that slowly kills you, bruises that won’t heal”)and jumped straight to the bridge. Or even substituted the Rockabye instrumental cover– so gorgeous.
Can’t disagree! But this is often true in perfume commercials…I’m puzzled by the lyrics in the background because they don’t seem to fit.
Perhaps they blurred them a bit in the final sound mix? I guess it has to be more subtle than the original video, where the teleprompted lyrics actually scroll over Thom Yorke’s face as he sits holding his breath in a slowly filling water tank. @__@