Thierry Mugler has launched A*Men Pure Energy, a new limited edition fragrance for men. The fresh spicy woods scent is a limited edition flanker to 1997′s A*Men, and follows last year's A*Men Pure Shot.*
A*Men Pure Energy was developed by perfumer Jacques Huclier (who also created the original A*Men) and features notes of mint, juniper, cardamom, white pepper, red wood and patchouli.
Thierry Mugler A*Men Pure Energy is available in 100 ml Eau de Toilette.
(via oui-lemag, tendance-parfums)
*It actually sounds identical to Pure Shot, and may just be the same scent.
Might be an attempt to distance consumers from the memory of using Pistorius for the ad campaign.
Yes… the bottle seems exactly the same and the note quite similar. I half-wonder if it’s just Pure Shot, repackaged and renamed.
Exactly what I was thinking.
Huh.. I thought Pure Energy already existed as a flanker.. The name is sounding really familiar for some reason. I guess I’m getting it mixed up with Pure Shot.. or maybe something else.
Bet you’re thinking of Pure Shot — and the tag line for Pure Shot was “pure energy in a bottle”.
Has Muggler been crowned for King of Flankers yet? This is getting repetitive and boring!
You know, he really isn’t the king of the flankers, but having only 4 pillar scents over such a long period of time sure does make him seem like it!
Lol, yeah, once I wrote out my knee-jerk reaction I thought about how silly it was. And I will give him credit for sticking with what works and being unashamed about it!
Hey, I have that knee jerk reaction nearly every day!
But will say that their original plan — make a weird fragrance, stand by it until the world comes around — is admirable. They haven’t totally stuck with the plan, but still.
I do have Mugler fatigue, but to be fair these flankers are stellar (ha!) reinterpretations of a small and stable line-up of classics. I like it better than the industry’s habit of releasing a huge amount of forgettable throwaway stuff each year.
I think you’re exactly right. I am so tired of “flankers” that capitalize on a scent’s name while having literally nothing to do with the namesake. That’s just coattail-riding, a cynical grab for money. At least with Mugler you know what you’re getting: A*Men doesn’t quite work for me, but the coffee and the malt-whiskey variations are perfect.
Looks plastic.