Perfume coverage in the August issues of Allure, Details, GQ and Men’s Journal. Please comment on any fragrance-related coverage you’ve seen in other fashion and beauty magazines:
Allure
Cover: Kate Moss
Scent strips: Estee Lauder Pleasures Pop, Chanel Chance Eau Tendre, See by Chloe.
Editorial coverage: The Beauty Reporter section includes a “Smell This” feature in which three 'experts' talk about Halle Berry Exotic Jasmine (they all like it, no lie! p. 58). Frederic Malle's The Fragrance Guy column is about warm orientals that can be worn by either sex (p. 96). The Good Life (p. 164) is an article about the new Michael Kors cosmetics line; it includes some discussion of the fragrances.
Skin Scents (p. 174) is about fragrances that "enhance a woman's natural scent". Cool Hunted (p. 178) is a 2-page spread of cool products, including Marc Jacobs Honey and Estee Lauder Modern Muse.
Details
Cover: Ryan Reynolds
Scent strips: None
Editorial coverage: Ditto
GQ
Cover: Bryan Cranston
Scent strips: Chanel Allure Homme Sport and Allure Homme Sport Eau Extrême; Calvin Klein Eternity Aqua; Fan di Fendi Pour Homme Acqua; Versace Pour Homme and Versace Man Eau Fraîche.
Editorial coverage: What if a cologne DIDN’T smell like musk? Or the woods, or patchouli, or an orange? (p. 28)
Men’s Journal
Cover: Blake Shelton
Scent strips: Chanel Allure Homme Sport and Allure Homme Sport Eau Extrême.
Editorial coverage: Juniper Ridge is Tracking a New Scent: Behind the scenes with a California perfumer who wants to make men smell like mountains, by Adam Fisher (p. 24).
Note: As always, thanks to Kevin — I read Allure, he read all the rest!
Is it just me, or are mainstream magazines doing a little more coverage of how scents work, instead of just “this is new, go buy it.” The Skin Scents and “What If’ pieces both sound interesting if done well. the Halle Berre sounds more like the advertorial I have come to expect from beauty magazines.
Allure has always done more fragrance coverage than anybody else…but not every issue has a substantial amount on fragrance, it just depends.
It’s about, ‘this is new, go buy it’.
I did re-sniff Pleasures Pop as I was afraid I was being too snobbish about it, upon re-sniff I did actually like something about it, something smells nostalgic to me, I like that.