Old Spice has launched two new fragrances in cologne format, Foxcrest and Wolfthorn:
Foxcrest ~ "Smell is a strange thing, unless it is the smell of Old Spice Foxcrest, in which case it is the exact opposite of strange. In fact, it is so opposite that its scent is often used to place onto a man’s body. This body then becomes irresistible to the woman, and they wind up slow-dancing with each other to slow jazz music. That is how opposite of strange it is."
Wolfthorn ~ "Wolfthorn is a lady’s best friend because it makes her daydream about lazy mornings on a veranda and then night-dream of dangerous romances with perfect strangers that only speak foreign languages. This makes Wolfthorn also a man’s best friend because even if he is a stranger who only speaks a foreign language, his handsome smell will overcome all communication barriers."
Old Spice Foxcrest and Wolfthorn are available in 120 ml Cologne Spray.
(via oldspice)
Are we sure this isn’t a Faux Prix entry?!
We are pretty sure. Actually, I sort of love these descriptions, and that they don’t bother describing what they smell like — I mean, who cares? Just get the girl 😉
I agree! These read just like the TV commercials which I love.
I love the actor that’s doing the current run of commercials, but I’m worried about all that yelling they’re making him do. 🙂
The description of Foxcrest sounds like it was translated from another language.
It’s the same language they use for Axe commercials 🙂
The copy seems pretty much in line with the commercials, which can be pretty funny. This soap commercial cracked me up: http://www.youtube.com/watch?v=5BQV5W_tD8A
Cute, thanks!
Ok. That’s funny! Helps me read the ad copy with my tongue correctly inserted into cheek. 🙂
Sometimes I miss 80s-style commercial jingles. 🙂
I kind of love the descriptions too! Always been a fan of Old Spice. The bottles are the best.
And the original still smells great 🙂
The names have got to be tongue-in-cheek. Foxcrest sounds like a country club…or a sanitarium. Wolfthorn…wasn’t that a progressive rock band in the 70s? (no, wait, that was Hawkwind.)
My 16 year old daughter likes Old Spice deodorant/antiperspirant for its strength. I chose Wolfthorn for her last time she needed a replacement stick. I liked it and amazingly, so did she.
I smelled both of these as body washes last weekend and was not impressed by either of them. There was nothing to distinguish them from every male body wash on the shelf.
Best copy I’ve read in years! 🙂
I love it! The ad copy that is. Check this out… If Hogwarts were promoting aftershave… http://www.youtube.com/watch?v=PUusEBRHgfo