Calvin Klein will launch Downtown, a new fragrance for women fronted by actress Rooney Mara. The target market is women 25 to 35.
Downtown is a woody floral, and features notes of cedrat, bergamot, neroli, pear, watery plum, pink pepper, violet leaf, gardenia, cedarwood, incense, vetiver and velvet musks.
Calvin Klein Downtown will launch in July, but will not reach the US until September. It will be available in 30, 50 and 90 ml Eau de Parfum and in a 10 ml rollerball, as well as in matching bath and body products.
(via wwd)
Update: see a review of Calvin Klein Downtown.
How come I never hear about fragrances being marketed to women over 50?
lol! I came on here to make the same comment! But I’m adding – and loaded with great, restricted ingredients!
*nods* I would run to the store to try it. Downtown? Not so much.
Don’t work that way no more!
We women over 50 are never targeted unless it’s for medications, nursing homes, prepaid funerals, etc. Yet we keep the market going and are the ones who purchase “real” perfumes, etc. It is a youth-oriented world–as if the young will not ever get older. As we all know, the only alternative to not aging is dying.
Madonna’s Truth of Dare is in that range (I think)… it does actually smells like that as well. Brands don’t want to risk promoting classics when everyone could buy them. Besides, why would you like to smell like Downtown when you could wear Coco Chanel, Paloma Picasso, Samsara, Mitsouko etc
“Besides, why would you like to smell like Downtown when you could wear Coco Chanel, Paloma Picasso, Samsara, Mitsouko etc”
Have you seen the prices for this? The price for the biggest of this won’t even buy the smaller bottle of Chanel. Not everyone can afford that. So I guess we should forget all about the people who can’t afford Chanel, shouldn’t we?
That’s what discounters and decants are for. You can get Mitsouko in its current formulation pretty cheap online.
I turned 35 19 years ago. Just missed again. PS: Watery plum sounds like something I’d need a mini pad for. If I was 35.
As my academic friends (if they ever even read perfume publicity) would say “watery plum” is a “signifier” that this will be usual the slight fruity but innocuous (i,e, watery) juice, notwithstanding the hiring of an actress famous for wearing black and slightly agressive looking ball gowns and whose break out role was as bisexual tattooed computer genius.
I doubt the girl with the dragoon tattoos would ever wear “watery plum” anything,
So true…she would wear unwatery plum or no plum at all.
I’m in that target group and I responded to the ad by clicking on the link, so well played CK. That having been said, I probably wouldn’t wear a perfume with those notes. Sheer (semi)screechy floral woody amber? Do we need yet another?
It should be called Downturn, the way Calvin Klein fragrances have gone downhill.
Lol!
Can we make 2 fragrances splitting the notes? Make mine starting witht he violet leaf, gardenia, cedarwood, incense, vetiver and velvet musks….. i do love the ad and concept.
I like the name and the choice of spokesmodel, but the notes sound snooze-worthy. Watery plum doesn’t say “downtown girl” so much as “sleepy-eyed wallflower”.
Well I can tell you when I was 25-35, I wouldn’t have worn Downtown:). Pear and watery plum? Nope.
Really really really liked Downtown when I tried it today! Complete bummer that Macy’s NEVER has samples to take home. Really wished I could have tested this one more. : (
Macys makes me crazy!
Yeah, I was smelling this, the new Kenzo, and the JC Exotic and the lady was like, which ever one you buy, I can make you a sample of the other ones to take home. Pretty much, I had to buy something to get a sample. Worst experience at Macys, like ever! But at least now I know they can make you samples, well at least at the one that I went to, which I plan on NEVER going to again. Haha! I think Nordstrom ruined me forever on the sample front! I expect too much now! Lol! Let me tell you, I’m not purchasing anything before I get a chance to really test it! I mean, I only got one spray of Downtown on me before I wanted to run far far away from the lady shoving gift sets and “great” prices and “deals” down my throat. I never want to go to Macys again! : (
Hey, at least she offered that. They don’t always!
So true! : )