Bath & Body Works introduces Forever Red, a new fragrance to debut in November.
6 Comments
Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.
Leave a reply
You must be logged in to post a comment.
Is BB&W bringing back its circa-2009 idea of creating more abstract, sophisticated fragrances for women past the age of 21? I wouldn’t mid that…
My thoughts exactly — if anything, looks like an even bigger push to capture a more sophisticated market. On the other hand, sounds mighty sweet. So we’ll have to see!
The commercial really suggests a lot of ambition, doesn’t it? I’m kind of excited to try this — I just wish that marshmallow wasn’t in there. I’m impressed that they’re saying upfront that the ingredients cost more than what they usually use.
Will be interesting to see the price. I’m guessing what they normally spend is even less than what other mainstream brands spend — it’s never much.
Yeah, it’s pretty clear that they aren’t normally spending much on their fragrances — I’m just impressed that they are candid about it!
That flaming marshmallow made me nervous, too.