Zippo will launch Into The Blue and Zippo The Woman. Into The Blue (shown above) is aimed at men between 25 and 40:
The Into The Blue Man is independent and strong, introspective and meditative, one who loves the outdoor life, freedom, and is not bounded by fashions or limited by his social life.[...]
Into The Blue is characterized by a very delicate, fresh, and persistent masculine note. The vibrating freshness of the head note opens with citrus bursts of bergamot and mandarin, exalted by a bright green chord and a fruity touch of apple. In the heart, the flowery transparency of cyclamen and water jasmine merge with the singular luminosity of the plum note. The base ends with an elegant trail of boisé notes accompanied by soft tonalities of vanilla and musk.
Zippo Into The Blue will be available in 30, 50 and 100 ml Eau de Toilette.
Zippo The Woman is the brand's first feminine release, and is aimed at women between 18 and 36:
This woman is aware of her role, is self-confidant, and her complete and complex spirit seduces and conquers all hearts. She is a mother and a working woman of the world, and her substantial personality enables her to choose the best for herself while maintaining the full scope of her femininity. [...]
The fragrance is extremely definite and yet, due to its flowery elements, feminine. A vivacious opening of fruity notes is warmed by an embracing and comfortable base of musk. This fragrance expresses the essence and the charm of the Zippo Woman.
Zippo The Woman will be available in 30, 50 and 75 ml Eau de Toilette.