Well, I wanted to show Adidas that bad smells could be good. So I took a sample of an old David Beckham sneaker and used the same molecules I found on this stinky shoe to create a cheese. Well, the cheese was shaped like a football and branded Adidas and served at the World Cup to the Adidas clients.

— Did you already guess that was scent artist Sissel Tolaas? Read more at The Empress of Scent: Sissel Tolaas at VISI.