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Masaki Matsushima Tokyo Smile ~ new perfume

Posted by Robin on 3 February 2012 25 Comments

Masaki Matsushima Tokyo Smile

Japanese designer Masaki Matsushima has launched Tokyo Smile, a new fragrance for women:

Masaki Matsushima, one of the most imaginative and creative Japanese designers always see’s [sic] his city as "positive", "lively" and pulsating "... With Tokyo Smile, Masaki has introduced a fragrance that reflects this spirit, and captures the youthful enthusiasm and energy of Tokyo. This lively floral, crisp fragrance is an invitation to smile and feel the zest for life ... whatever happens.

The notes feature yuzu, grapefruit, passion fruit, peach, peach blossom, champaca, rose and crystal musk.

Masaki Matsushima Tokyo Smile is available now at First in Fragrance in Germany, in 40 or 80 ml Eau de Parfum.

(via first-in-fragrance)

Filed Under: new fragrances
Tagged With: masaki matsushima

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25 Comments

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  1. ladymurasaki says:
    3 February 2012 at 1:01 pm

    Hmm. I say yes to all of the notes except peach. If the peach is not too promiment, I might enjoy it and I LOVE Yuzu. If I had yuzu growing in my garden, I would be taking a yuzu bath on a cold winter evening like this. I would add this to my list to try.

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    • Robin says:
      3 February 2012 at 3:14 pm

      I hope we’ll see it here…their US distribution is spotty.

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  2. lucasai says:
    3 February 2012 at 1:03 pm

    Once upon a time (not really, it was like year ago) I really liked Masaki Matsushima creations (especially for men) but now I can’t stand any of these. I thing my nose has gotten better and fussier.

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    • ladymurasaki says:
      3 February 2012 at 1:05 pm

      I’ve not tried any of his creations. In your opinion, what was lacking or was wrong with them?

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      • lucasai says:
        3 February 2012 at 1:10 pm

        Matsushima creations tend to be very subtle in my opinion, the fragrance bouquet was very quiet and quickly fading away. When I tested some of Masaki’s perfume non of them stayed on my skin longer than 3 hours and that’s a poor result, I think.

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        • ladymurasaki says:
          3 February 2012 at 1:21 pm

          Sounds as if the designer is catering to the Japanese taste – subtlety. Then again, why do that when it’s marketed globally? Perhaps it’s just poor execution/result, as you say.

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          • lucasai says:
            3 February 2012 at 2:03 pm

            I’m sure these perfume do great on japanese market and with japanese weather conditions. They just don’t fit any other nation, isn’t this a little bit perfume-racist :P I’m kidding of course. Some may find these pleasing, especially Mat Chocolat with chocolate and some berries is nice, but they all don’t last long…
            Are you going to sample it at least, or I made you say no?

        • poodle says:
          3 February 2012 at 2:49 pm

          If I can get 3 hours out of a scent I’m thrilled. Lol. I tend to avoid a lot of the subtle scents for that reason. Most of them are gone in sixty seconds on me.

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          • lucasai says:
            3 February 2012 at 3:03 pm

            Masaki’s are even more subtle than average, so it would probably last less than 60 seconds on you. Maybe you just haven’t found the right one that would be light and lasting on your skin?

      • Bonbori says:
        3 February 2012 at 1:54 pm

        My impression of Masaki Matsushima fragrances is that they are cheaply-made but that they are often fun and assertive. He had some cherry scents and chocolate scents that were really fun. The bottles have been pretty cool too.

        Also I think they have a short (3 yr?) shelf life even if unopened.

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        • lucasai says:
          3 February 2012 at 2:04 pm

          Bonbori, I heard that too, they have poor wearing longevity and same poor shelf resistance

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    • moore says:
      3 February 2012 at 1:10 pm

      I’ve never heard about them till now.

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      • lucasai says:
        3 February 2012 at 1:11 pm

        Really!? How could that be? On the other hand, you’re not missing anything special IMHO

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      • Bonbori says:
        3 February 2012 at 1:45 pm

        Lucasai, I think Matsushima is hard to find at US retailers; Sephora carried many of his until they dropped him two years ago.

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        • lucasai says:
          3 February 2012 at 2:06 pm

          O! That is the reason. As I can recall, Matsushima is still available in Sephora in my country, but if I notices right, the number of bottles has gone down. Maybe they’re discontinuing it here slowly too

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          • ladymurasaki says:
            3 February 2012 at 2:44 pm

            I will give it a try, if I can get a sample in the UK.

          • lucasai says:
            3 February 2012 at 3:01 pm

            good luck then, maybe it will work better for you than for me

    • Robin says:
      3 February 2012 at 3:14 pm

      Some of them are fun, but they’re mostly geared young & don’t always use the highest quality materials.

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  3. kaos.geo says:
    3 February 2012 at 1:06 pm

    Ok, here’s a bottle that makes sense, looks good, and is stylish and simple, yet serves the message that the fragrance is trying to convey.

    How did this gorgeous creation ever got past the marketing executives, remains a mystery! :) LOL

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    • Robin says:
      3 February 2012 at 3:13 pm

      Agree — really like the bottle.

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  4. moore says:
    3 February 2012 at 1:08 pm

    Hah! I saw the bottle and instantly thought about yuzu and specially peach. Interesting notes; passion fruit is delicious.

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  5. Bonbori says:
    3 February 2012 at 1:55 pm

    Would have to check, but this bottle reminds me of those Kenzo floral eaus.

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    • lucasai says:
      3 February 2012 at 2:09 pm

      The bottle’s alright. Many Matsushima bottles are a little art-deco thingies. But truly – bottles are better than the juice itself

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  6. Absolute Scentualist says:
    3 February 2012 at 3:32 pm

    I’ve been tempted to try this line in the past but somehow never got around to buying any of them. But this one has a lot of my favorite notes and since it is an edp, perhaps the longevity will be better and it will have a longer shelf life. A girl can hope. :)

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  7. Blithie says:
    3 February 2012 at 6:43 pm

    Love the bottle! It’s the first time I’ve heard of this line.

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