Niche line A Dozen Roses, which debuted last year with a trio of rose-based perfumes, has launched Electron:
Clean. Fresh. Fabulous. ELECTRON is a shock to the senses.
A DOZEN ROSES is unleashing a new, electrifying “rose” to create your bouquet: ELECTRON.
ELECTRON’s energizing fragrance is a stunning combination of Electric Pink Rose blended with a jolt of green tea, violet leaves and cattalyea orchid then supercharged with neon musk, and A Dozen Roses’ signature rose absolute. The bottle blooms in vibrant colors of lime green and bright pink. A fresh rose is juxtaposed against a modern abstract with original artwork showcased on both sides of the bottle.
A Dozen Roses Electron is $95 for 100 ml Eau de Parfum, and is exclusive to Neiman Marcus.
(via press release)
Update: Electron will launch in February.
Electrifying rose? It just made me laugh! Ha ha ha!
I’ll probably never smell this fragrance, but the bottle is a small piece of art
The bottle is really gorgeous.
that rose is really like a piece of art, would love to have such one in my collection. Eh, it’s thursday and I can’t already wait for weekend open thread…
There actually IS a rose called Electron; it’s an extremely bright hot pink. I suppose it doesn’t have much smell — mostly they’re bred for colour and shelf life these days — but it’s really beautiful.
I have an Electron rose in my backyard, and the blooms are actually quite fragrant, although as you point out, many modern roses are not. They are really quite a striking color too–vivid hot pink, almost fluorescent at first. The name supposedly was given because the rose was electric pink. I think also that it was probably because it sounded sci-fi and futuristic, as Electron was introduced in 1974. Being a chemist, once I learned that there was a rose called Electron, of course I had to have it!
So much brightness and scent to boot-nice to have it.
The bright pink and green and “electric” angle made me think of Electric Youth, which a dear friend of mine wore to death in the early 90’s.
As for the line, there are still plenty of Les Parfums de Rosine I need to catch up with, and none of the descriptions for the releases so far have been especially intriguing. Hooray. Money saved.
Ditto on the Rosines…I will never catch up.
I saw the first 3 last year at Bergdorf Goodman. They are beautiful in person too. Just took quick sniffs at the time and my favorite was Iced White.
I have not smelled them yet…must go see if my local NM has them.
Lovely bottle. I’d sure love to sample this.
I love the bottle but I wouldn’t buy for it. As a newbie I remember thinking the Montale bottles looked cheap, tinny and “icky”. Then I tried White Aoud and quickly overcame my aversion. Now I’m thankful for their light blocking properties and couldn’t care less what a bottle really looks like because most of mine are now in their boxes, in a drawer, away from the light. But it is lovely . . .scents sound kind of avoidable tho.
Really lovely bottle.
The supercharged neon musk will keep me well away from this one. I can’t think of anything more horrifying.
The bottle really is lovely, though.
Neon Musk? Lol, a part of me doesn’t want to know! Lol..really like the artwork idea though:).
Shall we expect flankers called Proton and Neutron?
Agree with Jolie Fleurs’ and Omega’s sentiments about neon musk.
I suppose we could have an “antiperfume” called Positron.
Haha!
Neon and electric? Sounds like another rose that goes metallic on my skin.
That bottle reminds me of something,…like a bottle design I’ve seen before..almost, I want to say vintage..I can’t think of it, darn!
The notes sound good-the ones I smelled did not stand out for me.