Niche line A Dozen Roses, which debuted last year with a trio of rose-based perfumes, has launched Electron:
Clean. Fresh. Fabulous. ELECTRON is a shock to the senses.
A DOZEN ROSES is unleashing a new, electrifying “rose” to create your bouquet: ELECTRON.
ELECTRON’s energizing fragrance is a stunning combination of Electric Pink Rose blended with a jolt of green tea, violet leaves and cattalyea orchid then supercharged with neon musk, and A Dozen Roses’ signature rose absolute. The bottle blooms in vibrant colors of lime green and bright pink. A fresh rose is juxtaposed against a modern abstract with original artwork showcased on both sides of the bottle.
A Dozen Roses Electron is $95 for 100 ml Eau de Parfum, and is exclusive to Neiman Marcus.
(via press release)
Update: Electron will launch in February.