A "behind the scenes" video for a photo shoot in support of Juicy Couture's Viva La Juicy. Not much happens, just a lot of shots of model Sasha Pivovarova. Details from the press release are below the jump.
From the press release:
The evolution of the renowned fragrance's image from a youthful aesthetic to a more stylish, elevated feel aligns with the brand's current creative direction led by LeAnn Nealz, President and Chief Creative Officer. "We took our inspiration from a beautiful girl in the afterglow of a wonderful evening. She gets dressed in couture, goes out to a party, has a great time, and even possibly gets into a bit of trouble," said Nealz.
"Since Viva La Juicy made its debut in 2008, it has become one of the top 10 prestige fragrances in the U.S. and maintained itself as a top 10 player," said Robin Mason, Senior Vice President of Global Marketing at Elizabeth Arden. "Viva La Juicy's success presents the perfect opportunity to reinforce our support for the fragrance, reinvigorate the franchise and partner with Juicy Couture to present the new Viva La Juicy fragrance and fashion creative direction."
Cutting-edge fashion photographers Inez Van Lamsweerde and Vinoodh Matadin, expertly capture the feminine spirit and modern sensibility of the Juicy Couture woman in the new campaign. The images feature the grand luxury of a chic Parisian apartment, a beautifully appointed elegant space that becomes an ornate hideout from paparazzi helplessly drawn to the Viva woman and her scent.
Pretty girl, but seems troubled by a viva la juicy perfume bottle fetish…
🙂
Ok I’m hoping this comes to the US. I’m a sucker for Viva! A 100ml Limited Edition Parfum! I’m excited! Haha. : ) http://www.primped.com.au/blogs/blush-hour/snooping-inside-primped-hq-2
Nice, and bet it will!
EA got back to me saying the parfum will sell for $98! Not a bad price at all for a pure parfum! I’m PSYCED! But let’s hope I wasn’t misinformed! 9 bucks more than the 3.4oz edp! Hmmmmm. I’m hoping! Haha. : )
OMG just found it on macys.com and it’s $98! SO awesome! : ) http://www1.macys.com/catalog/product/index.ognc?ID=617864&PseudoCat=se-xx-xx-xx.esn_results
Macys is calling it an edp w/ special packaging. Dang it! I hope it’s really a parfum for that price. Haha. There’s a solid necklace too. : )http://www1.macys.com/catalog/product/index.ognc?ID=617865&PseudoCat=se-xx-xx-xx.esn_results
Saw that (might be the first time I saw something before you did!) and added both to a collector bottle article, which will post when I find one or two more items to add.
I do kind of doubt it is Parfum…you would not normally do 100 ml of Parfum, right?
Haha! Yeah that’s why I’m a little iffy about it too. That’s a lot of parfum for $98! Hmmmmm. : )
Ok so EA got back to me saying that the Limited Edition Viva La Juicy is a parfum and not an edp. I even sent them the macys link and they wanted to assure me that it’s a parfum. So there you go I guess. Haha. I’m still iffy on it for some reason. I guess I have to wait till I see it in person. : )