Perfume coverage in the June issues of Allure, Details, Elle, GQ, Harper’s Bazaar and W; as always please comment on any fragrance-related coverage you’ve seen in other fashion & beauty magazines. Plus, don't forget that our own Alyssa Harad has a perfume article in O Magazine this month!
Allure
Cover: January Jones
Scent strips: Donna Karan Cashmere Mist
Editorial coverage: The The Beauty Reporter section includes Bond no. 9 Madison Square Park under the “Editor’s Favorites” (p. 48), plus a blurb on Victoria's Secret Wild One fragrance (p. 55) and a mention of Bath & Body Works Country Chic (p. 56).
The Readers' Choice Awards (p. 130) go to Chanel No. 5 (classic fragrance), Coach Poppy and Lancôme Trésor in Love (tie, new fragrance) and Armani Acqua di Gió (men's fragrance).
Details
Cover: Ryan Reynolds
Scent strips: Givenchy Play; Gucci Guilty pour Homme; Burberry Brit; Dolce & Gabbana the one; Versace Man
Editorial coverage: This month, a large portion of Details is devoted to grooming; there are articles (too numerous to list) on cologne, bath gels, new apothecary-type stores, shaving products, etc.
ELLE
Cover: Rachel McAdams
Scent strips: Coach Signature and Signature Summer
Editorial coverage: nothing
GQ
Cover: Alexander Skarsgard
Scent strips: Issey Miyake L’Eau d’Issey Florale & L’Eau d’Issey pour home; Jean Paul Gaultier Le Male; Yves Saint Laurent L’Homme; Azzaro Chrome, Gucci by Gucci Sport and Gucci by Gucci pour Homme
Editorial coverage: zip
Harper’s Bazaar
Cover: Britney Spears
Scent strips: none
Editorial coverage: none
W
Cover: Julia Roberts & Tom Hanks
Scent strips: none
Editorial coverage: p. 48, Blade Runner: Paralympic sprinter Oscar Pistorius is the new face, and body, of Thierry Mugler’s A*Men fragrance, by Vanessa Lawrence
Just when I didn’t think Allure’s covers could get any worse! Wth?
I don’t know her, but didn’t think much of that cover either.
InStyle June issue:
Two Krigler scents were featured in the Editor’s Picks of the Beauty section – Krigler America One 31 and Krigler Lovely Patchouli. Senior editor Patricia Tortolani says, “Jackie O wore Krigler’s patchouli spritz; Hemingway was a fan of the black pepper blend. Now my husband and I wear them. Talk about a power couple!”
Jo Malone’s Lime Basil & Mandarin Limited Edition David Hicks Candle was also an editor pick on the same page, as was Molton Brown’s Desert Bloom Intense Hand Rescue. “Using this exotic-flower-scented hand cream is like a mini-vacation in middle of my workday,” said InStyle.com senior beauty editor Hannah Morrill.
In a sidebar (p.252) of this month’s special Sexy section entitled Be Eau-So-Bold, Dr. Alan Hirsch, neurological director of Chicago’s Smell & Taste Treatment and Research Foundation, tells us that “perceptions of scent are stored in the same area of the brain as memory” and that “if you wore a scent in a situation where you felt very sexy and confident, you will be able to tap into those feelings by spritzing on the same scent at a later time.”
In the same sidebar, Frederic Malle suggestions for those craving a “lustworthy” fragrance: “Guerlain’s Shalimar or my Musc Ravageur have roaring sexy notes, like amber, sandalwood, vanilla and bergamot. It’s an invitation to get closer.” For those who like it lighter, he suggests, “Try a nice eau de cologne like Bulgari’s Eau Parfumee au The Vert, my Bigarade Concentree, or Annick Goutal’s Eau d’Hadrien.”
Awesome, thank you so much!
Very interesting! That’s a far better line-up than most mags. I wonder: does this mean someone on the staff actually likes perfume, or that the smart marketing money goes with InStyle, or what?
Not sure what accounts for it, but month after month, InStyle seems to cover more scent than most.
Forgot the scent strip. Just one this time. Well, actually two on page, both from Coach: Coach Signature and Coach Signature Summer.