Italian niche brand Blood Concept debuts this year with four unisex fragrances corresponding to the basic blood types in the ABO blood group system:
Our four fragrances, A, B, AB, O, retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood.
BLOOD CONCEPT is a mystic ritual with no flowers to be found: deep as primeval Africa in 0, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.
A ~ an aromatic with green garden accord, tomato leaves, basil, star anise and metallic notes.
B ~ a spicy woods with apple, black cherry, artemisia, pepper, pomegranate, black tea, patchouli, teck wood and metallic notes.
AB ~ a mineral fragrance with aldehydes, aluminum, slate, pebble, water, cedar and metallic notes.
O ~ a leather fragrance with thyme, raspberry, cyperus esculentus, rose hips, leather, birch, cedar and metallic notes.
Blood Concepts A, B, AB and O will be available in 40 ml dropper, concentration unknown. (via press release)