Denim brand True Religion has launched True Religion Drifter, a follow-up to their 2009 debut fragrance, True Religion.
Living up to its carefree bohemian aesthetic, the Drifter scent by True Religion was inspired by the easy-going, culturally well-versed vagabond, the man who lives his life according to his own rules, the man who takes the journey at his own pace.
Drifter was developed by perfumer Yann Vasnier; the notes feature cardamom, blackberry, pear, grapefruit, ginger, calypsone, rosemary, juniper berry, apricot, guaiac, vetiver, sandalwood and amber.
True Religion Drifter for Men is available in (quote via zappos, additional information via nordstrom, beautyfashion)
“easy-going, culturally well-versed vagabond, the man who lives his life according to his own rules, the man who takes the journey at his own pace”
In other words, a total putz.
They tested the name “Slacker” but it didn’t go over too well. Same for “deadbeat” and “do nothing.”
I am not lazy. I simply take life at my own pace. I’ll have to remember that when the boss reminds me of a deadline.
The bottle almost looks like a little flask; I wonder if it’s curved? Without that black bit, it would be super cute.
The first one was the same shape — just like a flask.
I don’t know… The name made me think more of train-hopping and drinking rot-gut rather than a cultured gentleman taking the world at his leisure. The sort of flask shaped bottle doesn’t do anything to help this image, either… All it needs is a ‘pork n’ beans’ note and the image is complete.
So right! I wish you’d got the brief to make this. Pork ‘n’ beans, some well-matured unwashed body odor. . .
They use the name Drifter in their clothing too, so guess it’s working for them!
i love how all the concepts nowadays for young fragrances are personified with guys who themselves would never wear colognes.