Niche line Nejma has launched Puro and Puro Intense, two fragrances for men inspired by Havana:
On a recent stay in Havana, Christian Bousidan, co-creator of the Nejma perfume brand and great lover of cigars and rum, experienced a magical moment that transcended time; a moment so indefinable and unique that he wanted to share it with others, but could not find the words to do so… If words are not enough, fragrance must rise to the challenge. This unique feeling has been transformed into a perfume that takes us to another place, another time, like an epic novel.
Seated by the Malecón on the terrace of Havana’s Grand Hotel Nacional de Cuba, a Partagas Cigar in one hand and a glass of 7-year-old Matusalem in the other, listening to the sounds of Trova played on an old gramophone by the Buena Vista Social Club, a unique and magical moment was born and time stood still…
Puro ~ With notes of rum, lime, mint, cactus sap, prickly pear, cinnamon, cigar, mahogany and vetiver.
Puro Intense ~ With notes of rum, lime, bitter orange, cinnamon, coffee, cocoa bean, cigar, mahogany and burnt caramel.
Nejma Puro and Puro Intense are available in 40 ml Eau de Parfum. They can be found now at Aedes, $95 each. (via press release)