Susan G Komen for the Cure, the breast cancer research organization, will launch their debut fragrance, Promise Me, in April 2011. The floriental perfume is "a tribute to the beauty and strength of each and every woman fighting breast cancer".
Promise Me was developed by perfumer Jean Claude Delville and includes citrus, green, musk and wood notes.
Susan G Komen for the Cure Promise Me will be available in 100 ml Eau de Parfum ($59) or 100 ml Eau de Toilette ($30); 13.5% of the proceeds (or a minimum of $1 million) will go to the Susan G Komen organization. (via moodiereport, prnewswire)
Update: a more detailed list of notes includes mandarin, bergamot, blood orange, fresh aldehyde, black current, pink peony, wild orchid, rosewood, white patchouli and musk. Promise Me is a limited edition and will only be on the market until October. (via wwd)
It’s a nice idea.
At the same time, I’m not intrigued by the description, and the bottle looks ridiculously cheap. I think I’ll just go send them a donation instead.
Gotta agree on that bottle — not compelling.
If only 13.5% of proceeds go to the Susan G Komen organization, what happens to the rest – infrastructure?
I support this cause but will choose to do so directly because I know my math works out 100% in the foundations favor.
The company they licensed their name to gets it, and presumably also covers their costs.
I am in for anything related to breast cancer funds….if it comes here I will buy it…I will find somebody to give it to!
ps: love the concept of a perfume for prevention of breast cancer
Agreed – I think the concept is great, just wish more of the proceeds were going towards the Komen organization.
As a breast cancer survivor, I hate this!!! TPR’s PR concept is to help spread ‘awareness’ (they are a business) – which is not the same as research!
I thought this was a flanker for Pretty by Elizabeth Arden because the cap had that kind of flower.