In an industry famed for its creativity, the olfactory vision of the fragrance market has been somewhat clouded of late. Manufacturers have tended to take a belt and braces attitude to riding out the recession, limiting launch activity and meeting the cautious consumer approach to the downturn with a play it safe attitude.
— From Fragrance – safety in numbers at Cosmetics Business. Topics include flankers, celebrity fragrance, fragrance collections and bottle sizes.