UK tabloid The Sun has launched Buzz, a new fragrance that promises to bottle "the essence of pure entertainment":
Collaborating with highly respected parfumier Roja Dove, the newspaper at the heart of the country’s entertainment world, has created a scent which evokes the scent of showbiz.
Taking inspiration from The Sun, Dove has created a perfume that embodies the glamour of the a movie premiere and the excitement of a red carpet line up.
To create the scent, Dove has created a heady blend of the effortless style of Sarah-Jessica Parker, the charisma of Sophia Loren, the intoxicating sass of Beyonce Knowles and the girl-next-door charm of Cheryl Cole.
The notes feature bergamot, jasmine, ylang ylang, vanilla and sandalwood.
The Sun Buzz will be available in 50 ml Eau de Parfum (£59), and can be purchased at Harrods in the UK. (via press release)
R, they never got round to inviting me, so no report on ‘Buzz’, I’m afraid. It’s the most bizarre combination imaginable, though – the uber-elegant Roja Dove, and the raunchy lowbrowness of The Sun (a mass-market tabloid of legendary…how can I put this…lack of reading challenge?).
I completely agree. The elegance of Roja Dove and the trashy Sun?? I cannot help but think it smells of a cross between a female version of Lynx and an alcopop. Will be passing this one by I think!
It is odd, given how much he has panned the whole idea of celebrity fragrances. Oh well!
The paper doesn’t mean anything to me…I only know the few UK papers I glance at online (the Guardian & the Independent).
I work for a tabloid, but not one as lowbrow as the Sun. It would be hard to bottle the workaday angst that goes into making the paper every day and wouldn’t smell too attractive, either.
LOL — so true!
Apparently everyone is entitled to brand a perfume, not just actresses and dubious singers.
Therefore, allow me to launch “Law Like Love” *, a scent so popular it will have its own nickname “LLL” . For the advocate in everyone.
The scent reflect the true themes of life of as a high powered attorney. Key notes are coffee, more coffee, pizza ordered in last night when it was absolutely necessary to stay till 11:00 p.m. to prepare the papers your client will never read, extract of photocopier toner, nervous perspiration (from the witnesses), that lovely aroma of ballistic nylon (used in wheeled “trial cases”), with a lingering bass note of a dollar bills (representing the fees wasted by clients who now wished they had simply settled the matter face to face years ago).
The scent lingers for three billable hours (not including travel time).
Okay, so its a bit ridiculous, but the only scent which tabloids evoke in mind is the smell of black ink on cheap paper.
* Law LIke Love, a poem by W. H. Auden.
“Like love we often weep,
Like love we seldom keep.”
— two lines that have had more staying power in my mind than nearly any other.
You’ve got the start of a great Eaux Faux entry, though it’s rather a shame that a good poem should inspire anything fit to contend with the pomposities of perfume copywriting!
😉 I’d add musty bankers boxes of old useless documents…
This is kind of hilarious.
The Daily Mail and Hello! are jealous.
“a heady blend of the effortless style of Sarah-Jessica Parker, the charisma of Sophia Loren, the intoxicating sass of Beyonce Knowles and the girl-next-door charm of Cheryl Cole”
???
Where is the druged out haze of Amy Winehouse, the drunken, chain smoking Colin Farrell aroma and the coke snorting Kate Mossl note ??
I’ve no words…
Roja Dove and The Sun – ack! Say it isn’t so! From the description it sounds like they put all those lovely ladies in a blender and poured out the mashed up contents. I can only wonder at this attempt.
das BILD perfume next, please
How funny! The notes sound quite nice and I would have thought the Sun’s perfume muse would be Katie Price not Roja Dove. In my imagination the Sun’s real perfume should smell like a “Cheeky Vimto” and more than one spritz give an equivalent headache to a CV hangover. Real Vimto is a purple berry British soft drink, I can’t think of US equivalent. Real Vimto is strangely nice sold hot on the prom at Blackpool. Definitely not like Dr Pepper. A Cheeky V combines a blue coloured berry flavour vodka alcopop with port. Cheers!
ROTFLMAO… and completely speechless at the same time… but hey, why not? Especially if you have the money to hire the talent and the talent is willing. I actually want to sniff this! Wonder if any other tabloids will attempt the same thing….
This is icky, like stepping in something you’d prefer to not even identify. Just wipe your feet, fast.
This must have been a huge can’t turn down that kind of money job. I mean, The Sun? I wouldn’t line my cat’s box with it. And Roja seems to have that air of uber high class (or seems to want to have that air…considering he was a Roger).