Giorgio Armani will launch Acqua di Gioia, a new fragrance for women, in June:
Water as a source of joy and pleasure.
A joyful thrill.
An addictive aquatic wood touched by the caress of sunny flower petals.
The notes feature crushed mint leaves, limone primo fiore, aquatic green accord, pink pepper, jasmine sambac, peony, cedar, labdanum and brown sugar accord.
Giorgio Armani Acqua di Gioia will be available in 30, 50 and 100 ml Eau de Toilette. It is available now for pre-order at Escentual in the UK. (via escentual)
Update ~ Acqua di Gioia was developed by perfumers Loc Dong, Anne Flipo and Dominique Ropion. The scent is "rooted in nature and in water" and was inspired by Armani's "visits to islands such as Pantelleria and Antigua". (via wwd)
Another update: see a review of Acqua di Gioia.
Brown sugar and aquatic notes? I can’t really imagine that smelling nice 🙁
I don’t know. I’m not a huge fan of aquatics, but a caramelly one would at least be different!
only a whiff will tell.
This makes me happy…I was just thinking of caramel perfumy notes this morning! But not along quite the same lines. Don’t know, I’ll have to find a sample when it makes it to the US, I guess.
Sounds more like something to drink than to wear. I really like that bottle, though.
I like it too.
Me three. And I like the name Water Joy. 😉
Can actually imagine a complimentary connection between green mint and brown sugar.
Q: Green mint & brown sugar is what I’d muddle at the bottom of a glass before adding rum, ice, and a dash of lime for a mojito!
I agree with Joe. these are the ingredients of a decent mojito….lol
I’ll definitely smell this for the heck of it, and it shouldn’t be hard to find. I had to double check that there is in fact, already an Acqua di Gio for women… I own a pre-perfumania bottle of the men’s original, which will now last me for-ev-er, because I only want to smell it maybe twice a year. It’s not awful, though. This may not be bad either, though probably not the most original thing in the world.
I found out that “primofiore” refers to a grade of lemon fruit (maybe only a classification used in Italy?) produced during the first flowering (citrus flowers most of the year), and harvested October-April — known for being particularly intense, with higher acid and greater juice yield. Anyway, just thought I’d share since I was curious.
Yep, there’s an Acqua di Gio for women!
Thanks for the word on the lemons!
I had a boyfriend when I was about 20 who wore Aqua di Gio for men and I loved it. I have no idea whether I would like it now.
Robin, This is a good example of your post yesterday about fragrance notes and families. I can’t wrap my mind around how this might smell. It sounds unique in the world of aquatics, but that isn’t my fave category so I have no idea…
Well, I think there’s only so much you can do with words, right? We’ll have to smell it.
Im not an aquatic fan either but I do really want 2 try this. Im loving the bottle. Havent really been a fan of Amrani fragrances though. Well c.
Yeah, I can’t think of an Armani that I want to own.
I wouldn’t mind owning Bois d’Encens, but so far that’s it.
A 30-ml bottle is encouraging.
Yep.
I’ll be interested to give this one a sniff. I tend to loathe scents with aquatic notes (a traumatic mid-’90s mugging by Eau d’Issey has left me with chronic Calone PTSD), but my best friend in the world wears Acqua di Gio. And while it happily embraces every sea-glass-coloured ’90s perfume cliche, it still smells genuinely wonderful on my beautiful blonde free spirit. I’d love to know if this one is slightly more assertive and interesting. I’d love to be able to rope her into my sniffing adventures with it.
I’m also delighted to see that the trend for issuing 30ml bottles seems to be continuing. I fervently hope that people buy them, and prove to the marketing gnomes that it really IS worth their while to offer smaller amounts.
Oh, I assume they’re selling — I think the trend would have died already if they weren’t.
I’m such a sucker for mint, I’ll definitely give this a try. This sounds very refreshing, actually, as long as the sugar accord isn’t too syrupy. Thank you for the info, as usual 🙂
De nada.
The green is engaging….but it sounds like a bit of a mess to me. That said, if I see it while out and about I’ll have to sniff it to satisfy my curiosity….but on skin only if I have a good supply of hand wipes in my purse.
Yeah, I was totally on board with it until I got to “brown sugar.” Whuh?
Although, you know, I always make fresh lemonade with brown sugar now. It was an accident the first time, and it turned out so well that now it’s a treat. The brown sugar keeps the acidity down a bit.
So I may *have* to go sniff this.
A happy accident! I’ll have to try that—I do love lemonade (real lemonade….at least real-ish)
I’ve got a couple BtV samples around here somewhere….all I remember was that they weren’t anything to write home about and were terribly over-priced. I’m pretty sure one was Energizer…don’t recall the other at all.
I thought potentially messy as well, but it piqued my curiosity. I did not like Idole d’Armani much, but I did really like the Armani Prive Ambre… (ambre something…).
They’ve definitely done a better job on the Prives than on the regular line, but then, I don’t adore all the Prives either. Armani just isn’t really my style, I guess!
Water, mint, citrus, brown sugar. Sure sounds like a mojito. Just missing the rum 😀
Hey, I do love mojitos!
Oooh! I’m curious to try this. The lemon, mint, brown sugar combo reminds me of Guerlain Homme’s lime, mint, rum. And aquatic green accord doesn’t necessarily mean calone, right?
No, might not be melony.
Mmm… love me a good mojito. Guerlain Pour Homme, anyone?
I’m a (secret) fan of aquatics… having grown up on both the US north-eastern and western CA coastlines, I NEED to reminisce, no matter what NST says. I keep the husband outfitted in various aquatic/ozonic scents and am always on the lookout for good aquatics for women-oriented fragrances.
I’ll definitely check this out. 🙂
Does ANYONE Remember the Original Gio Di Giorgio Armani? That one was a Beauty! I don’t know WHY that one didn’t succeed like the far far lesser “Acqua” Versions for men and Women! this does sound however intriguing… Bottle is Killer! and I LOVE Guerlain Pour Homme Actually! Smashing Stuff!
It’s high time they redid Acqua di Gio. How old is it really? I wore Acqua di Gio 12 years back and loved every drop but did not feel the need to repurchase. The fragrance is certainly older.
I mean, look at Diamonds, look at Mania, look at the cylindrical series of all colors, look at Code … they all got flankers while Acqua di Gio, one of their best sellers, had none! It was … odd!
The new bottle is very nice and the notes sound great except for the brown sugar, not that I dislike brown sugar but it seems odd in that composition. Definitely sniff-worthy. I’d love to wear an Armani creation again, after Acqua di Gio no other resonated with me.
I don’t mind aquatics done right – I didn’t mind AdGio, but it was just too strong for me. I wish they’d left the pink pepper out, as I can’t stand it, but am intrigued by the rest – could be nice. The brown sugar doesn’t scare me especially as seeing it with lemon just makes me think Fresh Sugar, which was well done with an interesting carmelized note.
Mint leaves, yes. “Aquatic green accord” and pink pepper, no.
I do have one very important question – is this replacing the current version of Acqua di Gio? This is my all time fave, summer fragrance! But, I might like the new one too…
Nothing is ever replaced SandyJ22…it’s just flankered into oblivion.
Pigoletto, you’re so right and the phrase you coined summs it up in a few words.
I guess this scent shall be a bit “stronger” alnd longer lasting as is the scent fashion nowadays. and I can bet it WILL smell like a peferct cocktails should. The winter reign of oudhs is over, now boozy scents shall take to the stage….Guerlain’s Homme, this Armani, “sudden” increase in sale of niche citrusy (as every spring), but boozy perfumes. My guess is classics of Profumum Roma might fare well this summer with extra investement into ads.
No, really doubt it will replace it.
Can’t wait to sample this…love the bottle and I am a fan of aquatics – although, the ADG for women did not like me, hopefully I will have success with this one.
Good luck!
Will it launch in the US in June? Or is the US release still unknown? Id really like to try this. Thanks. : )
It is supposed to be launched globally this month.
it is launched in australia in september so if it is global wont be until then otherwise you guys will get it just before us
French Sephora is giving out 1.5 ml EdPs already.
I’m afraid I don’t have the nose or experience to provide a proper review, but generally speaking, after the top notes, it feels very much like the candy floss experience – the vendor spins you a big puff and while you’re standing there paying, your nostrils fill with the smell of the sweet, cooked sugar lining the insides of the hot machine.
The top notes, mint and limone are just that, fresh but not entirely crisp, and right now, a half hour after application, it has descended into a sweet, syrupy mess.
Not for me, personally.
Hey, that sounded like a proper review to me! Thanks.
I tried it yesterday, I’m puzzled, I could smell only mango all way through, but that note is not listed, must be a skin reaction..
I got to sniff it finally. I’d say watery and sugary. I’d always go for the men’s Aqua di Gio. Starting with Diamonds their feminine scents have just been pleasant but forgetable.
Are the exclusives superior?
Much superior, yes, although I still don’t think they’re worth what they charge for them.
I had a bottle of this given to me at the launch, and everywhere i go people ask me what i am wearing. It is light and summery, it one i will get again..it is suprising nice considering i like the oriental woods..definatley an must try
This smelt lovely! Not aquatic at all…
I couldn’t resist this one! It’s delicious! Very sweet in the beginning but I LOVE sweet! LOL! I have no taste! I hope you semi kinda maybe sorta like it Robin! LOL! : )
is it available over in the US yet? it’s here in the UK.
I’m getting this next year for spring and summer.
it reminds me of water and makes me imagine being in a river in a rainforest but it doesn’t smell particularly blue or marine-like. it does start off quite sweet but not sugary. OH, it’s just starting to fade now after about and I can smell the mint, there hasn’t been a trace of it until the end.
I think the print advert captures a little segment of the scent=rainforest. probably Giorgio Armani’s best fragrance.
the cap looks like a pearl. but I can’t quite put my finger on what the bottle looks like. a leaf, seaweed, jellyfish ???
I just tried this… I smell some kind of synthetic pineapple in there.. or perhaps its the mix of the aquatic accord and the pink pepper clashing. I don’t love this.. reminds me of cacharel’s Noa (headache inducing for me)
I got this for Christmas from my mother. My favorite perfume of all time is Eau D’Issey, so she got it right with the aquatic fragrance. The bottle to me, sadly, reminds me of a catheter/douche bag…