Save Fragrance, a new venture from Sean O'Mara of Royal Apothic, has launched a series of fragrances under the name Scent Lab:
Save fragrance. A name with a mission and a mission with a name. Save Fragrance believes the fragrance industry is out of control. Conglomerates, ego-centric celebrities and million dollar ad campaigns have taken attention from the primary goal: the pleasure of perfect scent. It's not the package or the model that should sell a fragrance. It's the memory it conjures up from the depths of the mind when one catches the scent in a passing breeze - the smile on your face when you find a scent you really truly love. Save Fragrance's Scentlab collection was created in dedication to this pursuit.
The initial line up includes Tattoo Parlor, Cupcake, Blood Orange, Flower Market, Absinthe and Poppy.