A long running dispute involving the Ralph Lauren Polo brand moves into the fragrance arena as the US Polo Association prepares to launch a perfume collection.
The governing body of the sport in the US has been at loggerheads with the fashion house since 1984 when it first attempted to expand a trademark licensing program throughout the US.
— From Dispute continues over Polo fragrance at Cosmetics Design.
They are the US Polo Assoc……they should get to use their name and as long as the logo is different than Ralph’s logo, I think their rights should definitely be upheld. It’s like if I made a rule that no one else could be called Daisy, because I”m Daisy !! hey, not a bad idea…..
Hard to say, the logos are very similar:
http://www.pierceatwood.com/showarticle.asp?Show=572
But that article, from last year, implies that the matter is settled so don’t know why they’re still at it.
Idk, the US Polo Assn has blatantly copied (and still does) several Ralph Lauren designs. It took me years to realize that they were two seperate brands! So, I think Ralph Lauren is more concerned with the confusion that’s bound to arise.
Agreed.
Well, perhaps Lauren shouldn’t throw stones. The USPA had been around a long, long time before Lauren horned in on the name of the sport to identify his aspirational brand. How old is the USPA symbol, anyway? And it’s not like Lauren designed the shapes of his sportswear from scratch, either (wasn’t the polo shirt originally the Lacoste tennis shirt? And a lot of the “classic” menswear items have been around a long time, designed by other people). If a creaky old sports association with wealth connotations now wants to elbow in on the successful vibe Lauren borrowed, well. . ..
I don’t know much about trademark law, but not sure who was there first is the issue…Ralph Lauren holds a trademark for the logo & the fragrance name Polo, so the issue is whether or not the new products Jordache wants to release would be confusing to consumers.
And there you have it – Jordache should use their own name.
That wouldn’t help the US Polo Assn much though.