Dunhill has launched 51.3 N, a new fragrance for men named for the latitude of London:
Soaring high. Bank into the blue. A glider grazes the clouds as the ground drops away. The speed is exhilarating, yet the soundlessness of the flight is calming and the course is set - the latitude is 51.3 N and the destination is London. The fragrance is distinctively dunhill. Masculine, confident, highly innovative yet essentially elegant.
This contemporary take on the spirit of adventure is perfectly reflected by dunhill’s new fragrance, 51.3 N and sensationally communicated by the image of gliding. This most British of sports offers a taste of awe-inspiring freedom, where courage meets contemplation and drama meets discipline.
51.3 N features notes of crispy rhubarb, grapefruit, ozone accord, pink and black pepper, lavender, cedar leaf, sandalwood and vanilla.
Dunhill 51.3 N is available in 30, 50 and 100 ml Eau de Toilette and in matching grooming products. It is currently exclusive to Harrods in the UK. (via press release from Harrods)