Fashion designer Marc Ecko will launch his debut fragrance, Ecko by Marc Ecko, in October. The new aromatic fougere scent for men, which Ecko describes as "super crisp and clean" and having a "semi-unisex vibe", was created under licensing arrangements with Parlux.
Subtle, yet bold. Futuristic, but simple. ECKO by Marc Ecko is for the man ready to defy convention, intrigued with exploring new boundaries and open to a world of unlimited possibility.
Ecko was developed by perfumers Vincent Kuczinski and Lois Evans; the notes include ginger, white grapefruit, lightening accord, hyper citrus accord, violet leaves, black licorice, wild artemisia, static accord, tonka beans, white incense and energized musk accord.
Ecko by Marc Ecko will be available in 50 ($55) and 100 ($65) ml Eau de Toilette and in matching grooming products.
(first quote via beingmarcecko, second quote via wwd, third quote via parlux)
Lightning and static accords? Will this be safe to wear considering the alcohol content?
It’s the ADD lemons you’ve got to watch out for ;-D
Static accord is my favorite so far this year!
I LOVE “static accord.” It’s slightly shocking. Have some concern that they’re depleting the wild artemisia, though.
Excellent!
Lightening Accord?! Hyper, Static and Energized? What the french toast? The ads kinda cool. Who knows, it could be amazing! LOL.
I like the ad too. I know zilch about Marc Ecko, but per wwd this one is geared pretty young (14 & up).
14! Gosh thats young! Im kinda scared now! Good idea though. Im sure the young highschoolers will dig this. The ad seems alittle to baw chika wow wow for a 14 yr old?
Well, “and up”…just checked, it says 14-35.
LOL!
well… according to most researches, many, many,many 14 yrs old are getting baw chika wow wow these days.
and that would explain all the pregnant teenagers at our local high school….
Hate the bottle, but sounds worth a sniff anyway. The “normal” notes are some of my faves, and I’m curious about lightning and static, even while rolling my eyes at them. LOL!
I am guessing there will be a big emphasis on the “fresh” part, and I’ll hate it. But who knows.
Lighting and static, eh? I suppose they were tired of the overuse of the word ‘ozone’, too. Anyway, it sounds dreadful. Just what the fragrance world needs – another faceless fresh thing.
Anyway, yes: beats hearing “fresh air accord” or “ozonic note” for the zillionth time.
It is kind of weird to see all that “fresh, super crisp, and clean” language with something described as aromatic fougere — not that fougeres are dirty or anything, but I’m having cognitive dissonance.
And was “lightening” their typo or yours (sorry). I get a funny image regarding “lightening” accord (though plenty of my dang perfumes have been lightened enough, thank you…).
Proof the younger set have made me nearly immune to online typos… I didn’t even notice that!
no, no, you wear it and by evening your hair is three shades lighter.
then it became even more interesting when I found out it was “static” but that sounds better than “just sits there like a lump…like my dog…” by the time I got to ‘energized musk’ I realized they probably weren’t talking “bleached out, lazy dog who’s very musky and needs a bath…”
Sorry, must be really bored today to sit here and read the ad copy as literally as possible….
HA!
Ack — that is WWD’s typo, although since it isn’t a quote I should have noticed it and fixed it. Except now I can’t be sure if they mean lightning or lightening. Or dear.
The bottle looks a motorcycle part. Just saying.
Great. Just what I need, a cologne that causes balloons and socks to stick to my clothes.
Exactly!
but think what a boon it would be if you were a circus clown!
“Semi-unisex” is one of the biggest advertising cop-outs I’ve heard this year.
Hey, at least he used the word unisex! Most brands HATE the word, which I find kind of funny.
Yes, I absolutely long to be unisex, myself – don’t we all?
My, but they’ve outdone themselves with that list of notes. *rolls eyes* Will you get a little zap from the static accord every time you touch the bottle? And what exactly does energized musk smell like?
LOL — we can only hope for the little zap!
Well, given that we’ve been having severe storms all week [there’s one going on at this very moment] and I’m waiting for the Verizon tech guy for the THIRD time this week to repair our home phone again – the lightning and static accords scare me a little.
You know, I don’t know what it is, but for the past 2 years I’ve been MUCH more prone to be zapped by static electricity…even in the summer! Winters are so bad now that by the time spring rolls around, I burst into tears spontaneously every time I reach for the car door handle bc I just. can’t. take. one. more. zap!
That used to happen to me at one of my jobs. I couldn’t touch the GLASS on the copier, even. I finally just started wearing clogs so I could step out of them and ground myself continuously. I even zapped my printer so hard once it rebooted. I was totally near tears many days. It’s exhausting!
Exactly! Oh, I’m SO glad (and sorry, of course!) it’s not just me. LOL! I’ve actually started to wonder if I have a goofy electrolyte imbalance, or mineral deficit, or something similar because no one else around me is affected the same way…so it can’t just be the air.
And not to mention the hair static. Less painful, yes, but not very attractive.
I’m not certain why some people are so much more conductive but I am right there with you Boo & Tama. I get (or give?) electric zaps from anything and everything! I don’t scuff my feet, I’m not wearing flannel or anything fuzzy —but year round and from just about any substance zap. Zap! ZAPP! Car door handles are a big one…I always reach for the handle like I’m handing steak to a tiger. Waiting for the shock that makes me jump back….goodness knows a skirt and stockings is like asking for electroshock therapy! :-O
I actually had this explained to me by someone who was too brilliant for me to fully follow. It has something to do with your magnetic field. I used to have all those problems, and also could not get those automated paper towel dispensers to work, automatic doors would often not open for me, and I killed watches in a matter of days. After I had a major surgery, all of that changed. It’s kind of freaky.
Needless to say, I will be staying the f— away from anything with lightning (lightening) or static accord.
YES! someone else who kills watch batteries! I kill a watch battery in about a month flat! So I never wear watches anymore….unless it’s wind-up but I also have a horrible memory and forget to wind them….so I just ask other people what time it is. :-\
Hmm, here I thought those doors were bc I was too short or something…..yep, dang things refuse to open for me too sometimes. And I used to do factory work during the summers while I was in college…the mechanics would absolutely groan when they saw me on their side of the floor, bc they knew they’d be spending the whole night fixing my machine instead of setting up a new one. The thing is though, this increased static problem has only been the last couple of years. Before that, I was “normal”…so to speak.
I wonder what caused the change? I’ve always been like this….a chubby little human lightning rod.
That’s why I’ve wondered if it’s a dietary or health issue for me, bc it did change. At the same time, my hair and nails are awful where they used to be enviably healthy. It’s an odd thing, and I hope someone will figure it out…I HATE static!
The notes (incense, lightning etc..) sound a little like Odeur 71 (incense, dust on a light bulb, xerox toner etc. ) which I absolutely adore. I’ll check this one out when it comes out.
Yes! Going to be surprised if this is as interesting though.
What exactly is ‘semi-unisex’? It’s a worrying concept.
Let it release the Splendor of You.
Snicker. I’ve enjoyed the comments for this article.
Based on the ad, semi-unisex would seem to mean two girls and one guy.
HA!!!
You guys are cracking me up.
I’ve found, after years of static issues, that if you smack/brush the car door or whatever with the back of your hand, it’s not as bad. There are less nerve endings there than on moist fingertips. Of course, that doesn’t help when dealing with young patrons.
Thanks!
Nice. Nothing great or memorable. But nice.
Better than usual then!