VisitEngland, "the official website for tourism in England", has launched By George!, a new limited edition fragrance meant to support their Enjoy Every Minute, Enjoy England campaign:
By George features a symphony of the nation’s most evocative smells in an eminently wearable fragrance. The eclectic blend opens with a refreshing cup of camomile tea. The heart of the fragrance takes a journey through an English seaside garden with salty sea air notes mingling with damp earth, garden mint, carrots and beetroots and freshly cut grass. Woodland mosses and freshly cut flower stems of the compost heap sit alongside the sensual wafts of evening jasmine, whilst subtle exhaust fumes of lawnmower petrol break through the idyll.
30 bottles were produced; they reportedly cost £108 each but it is not clear where, or if, you can buy one — looks like they were mostly given away. You can read some of the complaints about the £8,500 cost to taxpayers at the Daily Mirror. (quote via visitengland, additional information via cosmeticsinternational)
Update: the By George! fragrance is not for sale and so has no price associated with it. In addition to By George!, there are also six single note fragrances, including Cucumber Sandwiches, Victoria Sponge, English Lawn and English Seaside Pier. They are not for sale either. Many thanks to Cosmetics International for the correction!