A interesting series of commercials for the iconic Brut cologne. Each is designed to alienate a different group: the ad just below showers scorn on boy bands, but there is also an ad mocking vegetarians, and another poking fun at metrosexuals.
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Geez, are those serious? I didn’t realize how threatened the rough-and-tumble male was by metrosexuals, boy bands and vegetarians. To quote Bill Murray from my most favorite annoying movie, “Groundhog Day”, “Don’t drive angry!”
It’s a very odd ad campaign, and so entirely different from the humorous (and youth-oriented) approach used by other retro brands, like Old Spice.
Hmm, advertising by flaunting* intolerance as a positive trait. Why not just add an ‘e’ to the end of the bottle’s label and get it over with? (*I’m sure the ad team would be all over the word ‘flaunt’, too. Brut men flaunt nothing! Flaunting is for those Hermes-wearing…. etc.)
Yes…and can see how that would work for some products, maybe, but would think Brut would be in the position of needing to attract a new, younger audience, and not wanting to entrench themselves in the spot they’re already in?
Entrenched? More like Brut should be IN A TRENCH….covered with soil and left for dead….sorry, Brut hurts my head and makes me a little nauseous…do you think these ads will trigger the final demise of Brut? (hopeful) …and could the same work for Axe?? (double hopeful)
Nothing will stop Axe. Brut — no idea what kind of shape they’re in. Can’t even remember who owns it.
Cheap, tired, old, worn-out, sterotype-based blatant homophobia. “Real men don’t eat quiche” crap like this needs to be left back in the early 1980s.
The “real man” vibe is rather creepy, and I would think, as I said above, that it wouldn’t accomplish anything in terms of attracting a new audience to a brand that is probably already speaking to that type of “real man”. Very odd.
Looked a little like a wife-beater too. nice.
Didn’t he though Daisy?! A man afraid of change. Karaoke isn’t lip syncing, it’s the opposite. *Brut is for dumb wife beaters* It was funny though. Personally, I like Old Spice. Although my Daddy wore it so I can’t connect to it sexually. …now Polo, yum, that’s a different story.
lol, Becca
whew, I can finally smell g… like something without questioning whether or not I’m threatening my delicate definition of masculinity that I project to the world.
“How often it is, that the angry man rages denial of what his inner self is telling him.”
-Frank Herbert
How true grasshopper.
Nice quote, thanks.
I’m being a ~*dj*~ right now, so I can’t listen to the commercial….
why are the people in the beginning Asian?
effeminate Asian male stereotype??
I didn’t even notice they were Asian. I don’t think it’s a stereotype, is it?
I suppose.
Yawn. Shorter ad: insecure in your masculinity? Bash some people who dare transgress a narrow gendered norm. Oh, and wear perfume.
Eh. What? I thought we as a society were over this phase.
OTOH, it might make a nice assignment for high school age students: analyze the dynamics of vintage sexism.
Yes, that would have shaved it down to about 10 seconds.
Odd—it could have been funny, but it’s all so ponderous and slow. Fire the director.
Yes…I do think the recent Old Spice campaign effectively called upon their own “real man” image in a humorous way…simultaneously reinforcing the image and laughing at it. This one is a fail.
I’m glad I’m not alone in getting the stupid message from these ads.
I guess society has really gone downhill since slavery was abolished and we broads got the vote.
Yeah. If they’re meant to be tongue-in-cheek, they missed the mark.