Tova has launched Tova Signature Reserve, a new flanker celebrating the 25th anniversary of the Tova Signature fragrance:

Who is it for: Anyone who loves Tova Signature eau de parfum.

Why is it different: Similar to a fine wine, signature private reserve develops deeper, richer, and more complex notes as a result of macerating for nine months. It also contains 34% essential oils, one of the highest concentrations available in a fragrance.

Tova Signature Reserve is available in 100 ml Eau de Parfum, and is $75 at QVC.

Other recent launches from Tova: Tova Signature Summer, Ambre D'Oro.