Vienna-based niche brand Puredistance has launched their first perfume, Puredistance I, billed as "the world's most exclusive fragrance concept".
The Puredistance I scent was reportedly originally developed by perfumer Annie Buzantian for her own use; Buzantian describes Puredistance I as...
...intriguingly complex. The perfume opens as top note with a fresh, ozone-tangerine blossom blend with a hint of cassis, complemented with neroli bigarade and crisp watery nuances. The heart of the fragrance warms to a sophisticated, modern blend of magnolia, rose wardia & jasmine; parmenthia & natural mimosa, before finally settling softly into the rich classical notes of sweet amber, vetiver and white musk.
Puredistance I is available in a limited edition "Crystal Masterpiece" by Swarovski holding 17.5 ml Perfume Spray. The bottle with 24 carat gold accents is 2750€; with high grade steel, 1750€. Refills are 165€. It can be purchased now at the Puredistance website. (via press release)