• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Ghost Sweetheart ~ new perfume

Posted by Robin on 8 May 2008 32 Comments

Ghost Sweetheart fragranceGhost has launched Ghost Sweetheart, a new fragrance for women:

An enchanting new feminine fragrance to capture the fresh, spontaneous spirit of sweet, new love.

Love is in the air, beguiling you with the tender-sweet innocence of new, young love. Feminine, sensual and enchanting, GHOST Sweetheart is a modern oriental floral fragrance that touches the spirit of today's young, romantic woman.

The latest GHOST family of fragrances, Sweetheart remains true to the GHOST vision of today's young woman - self-confident and unafraid to express her femininity through her sensual and imaginative style.

Ghost Sweetheart is available in 30, 50 and 75 ml Eau de Toilette and in matching body products. (via ghost.co.uk) I will update with the notes later if I can find them, in the meantime, Ghost Sweetheart can be pre-ordered now at Escentual in the UK.

Update: the notes feature lemon, spearmint, pineapple, green foliage, rose, muguet, jasmine, heliotrope, sandalwood, patchouli, vetiver, oakmoss, caramel, tonka bean, amber and vanilla. (via mistrys.co.uk)

Filed Under: new fragrances
Tagged With: ghost

Advertisement


32 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Anonymous says:
    8 May 2008 at 11:41 am

    Not only do they have nothing to say about their new fragrance – how dreadfully redundant! – they also can't bother to give their crap a proper form. Who thought one could write three such paragraphs without raising most serious suspicions about the actual blandness of the “spontaneous, sweet new juice”? The last paragraph alone would have been more than sufficient… Yikes!
    ;)

    Log in to Reply
  2. Anonymous says:
    8 May 2008 at 12:10 pm

    From the marketing blurb….

    ***GHOST Sweetheart is a modern oriental floral fragrance that touches the spirit of today's young, romantic woman. ***

    Young is right….. the model looks like she's 12. Jeesh.

    Rant over. :)

    Dawn

    Log in to Reply
  3. Anonymous says:
    8 May 2008 at 12:29 pm

    You must be kidding: she is at least thirteen…

    lol ;)

    Log in to Reply
  4. Anonymous says:
    8 May 2008 at 12:55 pm

    and wearing a massive pink feather boa ;)

    Log in to Reply
  5. Anonymous says:
    8 May 2008 at 1:06 pm

    I sniffed this today and all I got was Humungous Caramel. I couldn't get it away from my nose fast enough. How do you spell bleurghhh?

    Log in to Reply
  6. Anonymous says:
    8 May 2008 at 1:27 pm

    LOL — as is often the case, I hardly noticed, but you're right, it is terribly repetitive.

    Log in to Reply
  7. Anonymous says:
    8 May 2008 at 1:28 pm

    HA, perhaps huge caramel *is* the list of notes :-)

    Log in to Reply
  8. Anonymous says:
    8 May 2008 at 1:31 pm

    I would have loved that boa when I was 12 :-)

    Log in to Reply
  9. Anonymous says:
    8 May 2008 at 2:03 pm

    Achoo! Just kidding.

    When my daughter was just a tot, she loved playing dress up and feather boa's were always part of her dress-up ensembles along with those glam fuzzy / feathery slippers with the little 1 inch heels.

    :)

    Log in to Reply
  10. Anonymous says:
    8 May 2008 at 2:13 pm

    This product belongs in a toy store, close to the barbie section or in the teens clothing sect. of a warehouse.

    Log in to Reply
  11. Anonymous says:
    8 May 2008 at 3:44 pm

    It's quite a nice bottle.

    Log in to Reply
  12. Anonymous says:
    8 May 2008 at 5:26 pm

    Nice bottle…hum, reminds one of getting that first bra. Now I know what to get my niece for her 13th birthday. I call her Sweetheart anyway. And why is it that men always want girls/women/chicks to smell like food?

    Log in to Reply
  13. Anonymous says:
    8 May 2008 at 5:33 pm

    Not I am jealous; I never had a boa.

    Log in to Reply
  14. Anonymous says:
    8 May 2008 at 5:33 pm

    Perfect present then — and I'm guessing that is about the age they're shooting for. But hey, guessing also that most of these foody scents are purchased by women because they like the smell!

    Log in to Reply
  15. Anonymous says:
    9 May 2008 at 1:09 am

    Years ago, in another life, I wrote ad copy. Good copy is hard to write. We always created three different ads with completely different concepts to show the client. And as sure as I had an ulcer, the client would ALWAYS say, “I like the picture from the first one, and the first paragraph from the second one, and the last part of the third. Can we make one ad out of that? And I'll bet that's what happened in this ad.
    Or a committee wrote it. Or it was text messaged in by the brand manager's 8-year old daughter.
    Caramel? I thought it would be fruity-flirty-floral.

    Log in to Reply
  16. Anonymous says:
    9 May 2008 at 4:56 am

    Squirted this into the air at Boots yesterday (wasn't gonna risk it on my skin!) – and v.glad I did too. This stuff is SWEET. Urgh.

    Log in to Reply
  17. Anonymous says:
    9 May 2008 at 8:48 am

    Humongous caramel – is it something like Sweet Darling?

    Isn't it funny how all these young “modern” fragrances are all boringly similar?

    I horrified an SA today by wearing Poeme. It is the last of the Grands Parfums made by Lancome as far as I'm concerned. She thought it's heavy and “old-ladyish”. Poeme?! She must be kidding.

    Log in to Reply
  18. Anonymous says:
    9 May 2008 at 9:49 am

    Don't!!! It's never too early for perfume education…;)

    Log in to Reply
  19. Anonymous says:
    9 May 2008 at 9:56 am

    Probably exactly what happened.

    Log in to Reply
  20. Anonymous says:
    9 May 2008 at 9:56 am

    Thanks for the warning ;-)

    Log in to Reply
  21. Anonymous says:
    9 May 2008 at 9:58 am

    I have not tried Sweet Darling either! Ah well, plenty of caramel to go around. One day, these will be the “old lady” perfumes :-)

    Log in to Reply
  22. Anonymous says:
    9 May 2008 at 10:47 am

    Cosmetics salespeople are paid commissions from the cosmetics companies, so of course they're going to tell you that what you're wearing is old-ladyish. They want to make you feel insecure so that you'll buy what they're selling! The heck with 'em, I say bring on the old-lady perfumes. How many of these “young, modern” fragrances are going to be around for 50 – 100 years, or even 5 years? I want to smell like a woman, not the dessert course.

    Log in to Reply
  23. Anonymous says:
    9 May 2008 at 10:55 am

    I love Poeme. How can any saleslady say something so stupid?!

    Log in to Reply
  24. Anonymous says:
    9 May 2008 at 11:08 am

    Some SA's – especially in Sephora as I noticed – try to impose their own tastes on the hesitating consumer.

    Me, when I first tried Poeme I thought it was fabulous and wanted to buy it but got deterred by the amount of women wearing it. Now it seems forgotten so I may actually buy a bottle for summer.

    Except I am not decided whether it should be Poeme or Sicily. To me they smell like from the same family – not similar – so am trying them one by one to decide. Probably it will be Poeme though, Sicily, though gorgeous, goes a bit off on me after a while.

    Log in to Reply
  25. Anonymous says:
    9 May 2008 at 11:27 am

    You know, I have bought Sicily in an impuls some years ago and I wish I had tried it before… Sicily smells the same from beginning to end and on my skin it lasts THREE DAYS !!!

    I like Poeme so much better. I should have bought Poeme instead of Sicily

    The first time I smelled Poeme it was in a small store where a woman sold vegetables and freshly cut vegetables, even fresh ly cut onions. She was wearing Poeme and that perfume was what caught my attention in a very good way.

    Forget about the smell of fresh cut onoins and leek, Poeme was like a magic veil.

    I have to go back to Sephora and give Poeme another try, and I have the same experience with salesladies who tried to impose their own preferences on me. They probably mean well but it is still too bad and I can imagine that women who are hesitating might end up buying something they do not truly like.

    A very nice experience.

    Log in to Reply
  26. Anonymous says:
    9 May 2008 at 11:30 am

    …and… “A very nice experience” was meant to follow “magic veil”. *”*

    Log in to Reply
  27. Anonymous says:
    9 May 2008 at 12:05 pm

    Sounds like a disappointing fragrance not even worth a sniff. I loved Ghost Serenity, it had great staying power.

    I just can't do the dessert thing for fragrance, I'd much rather eat caramel then smell like it!

    :)

    Log in to Reply
  28. Anonymous says:
    9 May 2008 at 12:51 pm

    I am pretty sure I've never tried a single scent from Ghost — never even see them!

    Log in to Reply
  29. Anonymous says:
    9 May 2008 at 6:48 pm

    I don't think she looks that young (it's socialite model Gabriella Calthorpe – she's 19).

    The ad as such looks pretty tacky, though. I never even heard of Ghost.

    Log in to Reply
  30. Anonymous says:
    10 May 2008 at 12:34 pm

    Wow, she doesn't look 19 to me at all!

    Ghost is a UK line, and I don't know much about it.

    Log in to Reply
  31. Anonymous says:
    12 May 2008 at 4:30 pm

    It's not bad for everyday wear. Soft & baby powdery smelling. Similar to Can Can.

    Not good staying power though.

    Stupid questin: Is it the note of helitrope that makes a perfume powdery? Most of my powdery scents seem to have this as a middle note.

    Top Notes; Sweet Lemon, Spearmint, Pineapple, Green Foliage Accord

    Middle Notes; Rose, Muguet, Jasmine, Helitrope

    Base Notes; Sandalwood, Patchouli, Vetiver, Oakmoss, Caramel, Tonka Bean, Amber Notes, Vanilla

    Log in to Reply
  32. Anonymous says:
    13 May 2008 at 9:18 am

    Heliotrope is not the only thing that makes perfumes powdery, but it is one of the things :-)

    Thanks for the notes!

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • Updated info on Carolina Herrera Good Girl Blush https://t.co/OY8AXDcdIa https://t.co/qvlUuLHFtm, 2 hours ago
  • "LVMH and L’Oréal Enter Bidding War for Stake in Aesop" (happi) https://t.co/z1IBHIooH8, 6 hours ago
  • "House of Creed partners with Robbi to capitalise on China’s collectible toy craze" (campaignasia)… https://t.co/AtFJUHQSor, 8 hours ago
  • @NamiWallace Good luck!, 12 hours ago
  • @NamiWallace You can find out if they are bad here: https://t.co/4bHNuICRoH, 12 hours ago

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2022
November 2022
October 2022
September 2022
August 2022
July 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.