Ghost has launched Ghost Sweetheart, a new fragrance for women:
An enchanting new feminine fragrance to capture the fresh, spontaneous spirit of sweet, new love.
Love is in the air, beguiling you with the tender-sweet innocence of new, young love. Feminine, sensual and enchanting, GHOST Sweetheart is a modern oriental floral fragrance that touches the spirit of today's young, romantic woman.
The latest GHOST family of fragrances, Sweetheart remains true to the GHOST vision of today's young woman - self-confident and unafraid to express her femininity through her sensual and imaginative style.
Ghost Sweetheart is available in 30, 50 and 75 ml Eau de Toilette and in matching body products. (via ghost.co.uk) I will update with the notes later if I can find them, in the meantime, Ghost Sweetheart can be pre-ordered now at Escentual in the UK.
Update: the notes feature lemon, spearmint, pineapple, green foliage, rose, muguet, jasmine, heliotrope, sandalwood, patchouli, vetiver, oakmoss, caramel, tonka bean, amber and vanilla. (via mistrys.co.uk)
Not only do they have nothing to say about their new fragrance – how dreadfully redundant! – they also can't bother to give their crap a proper form. Who thought one could write three such paragraphs without raising most serious suspicions about the actual blandness of the “spontaneous, sweet new juice”? The last paragraph alone would have been more than sufficient… Yikes!
😉
From the marketing blurb….
***GHOST Sweetheart is a modern oriental floral fragrance that touches the spirit of today's young, romantic woman. ***
Young is right….. the model looks like she's 12. Jeesh.
Rant over. 🙂
Dawn
You must be kidding: she is at least thirteen…
lol 😉
and wearing a massive pink feather boa 😉
I sniffed this today and all I got was Humungous Caramel. I couldn't get it away from my nose fast enough. How do you spell bleurghhh?
LOL — as is often the case, I hardly noticed, but you're right, it is terribly repetitive.
HA, perhaps huge caramel *is* the list of notes 🙂
I would have loved that boa when I was 12 🙂
Achoo! Just kidding.
When my daughter was just a tot, she loved playing dress up and feather boa's were always part of her dress-up ensembles along with those glam fuzzy / feathery slippers with the little 1 inch heels.
🙂
This product belongs in a toy store, close to the barbie section or in the teens clothing sect. of a warehouse.
It's quite a nice bottle.
Nice bottle…hum, reminds one of getting that first bra. Now I know what to get my niece for her 13th birthday. I call her Sweetheart anyway. And why is it that men always want girls/women/chicks to smell like food?
Not I am jealous; I never had a boa.
Perfect present then — and I'm guessing that is about the age they're shooting for. But hey, guessing also that most of these foody scents are purchased by women because they like the smell!
Years ago, in another life, I wrote ad copy. Good copy is hard to write. We always created three different ads with completely different concepts to show the client. And as sure as I had an ulcer, the client would ALWAYS say, “I like the picture from the first one, and the first paragraph from the second one, and the last part of the third. Can we make one ad out of that? And I'll bet that's what happened in this ad.
Or a committee wrote it. Or it was text messaged in by the brand manager's 8-year old daughter.
Caramel? I thought it would be fruity-flirty-floral.
Squirted this into the air at Boots yesterday (wasn't gonna risk it on my skin!) – and v.glad I did too. This stuff is SWEET. Urgh.
Humongous caramel – is it something like Sweet Darling?
Isn't it funny how all these young “modern” fragrances are all boringly similar?
I horrified an SA today by wearing Poeme. It is the last of the Grands Parfums made by Lancome as far as I'm concerned. She thought it's heavy and “old-ladyish”. Poeme?! She must be kidding.
Don't!!! It's never too early for perfume education…;)
Probably exactly what happened.
Thanks for the warning 😉
I have not tried Sweet Darling either! Ah well, plenty of caramel to go around. One day, these will be the “old lady” perfumes 🙂
Cosmetics salespeople are paid commissions from the cosmetics companies, so of course they're going to tell you that what you're wearing is old-ladyish. They want to make you feel insecure so that you'll buy what they're selling! The heck with 'em, I say bring on the old-lady perfumes. How many of these “young, modern” fragrances are going to be around for 50 – 100 years, or even 5 years? I want to smell like a woman, not the dessert course.
I love Poeme. How can any saleslady say something so stupid?!
Some SA's – especially in Sephora as I noticed – try to impose their own tastes on the hesitating consumer.
Me, when I first tried Poeme I thought it was fabulous and wanted to buy it but got deterred by the amount of women wearing it. Now it seems forgotten so I may actually buy a bottle for summer.
Except I am not decided whether it should be Poeme or Sicily. To me they smell like from the same family – not similar – so am trying them one by one to decide. Probably it will be Poeme though, Sicily, though gorgeous, goes a bit off on me after a while.
You know, I have bought Sicily in an impuls some years ago and I wish I had tried it before… Sicily smells the same from beginning to end and on my skin it lasts THREE DAYS !!!
I like Poeme so much better. I should have bought Poeme instead of Sicily
The first time I smelled Poeme it was in a small store where a woman sold vegetables and freshly cut vegetables, even fresh ly cut onions. She was wearing Poeme and that perfume was what caught my attention in a very good way.
Forget about the smell of fresh cut onoins and leek, Poeme was like a magic veil.
I have to go back to Sephora and give Poeme another try, and I have the same experience with salesladies who tried to impose their own preferences on me. They probably mean well but it is still too bad and I can imagine that women who are hesitating might end up buying something they do not truly like.
A very nice experience.
…and… “A very nice experience” was meant to follow “magic veil”. *”*
Sounds like a disappointing fragrance not even worth a sniff. I loved Ghost Serenity, it had great staying power.
I just can't do the dessert thing for fragrance, I'd much rather eat caramel then smell like it!
🙂
I am pretty sure I've never tried a single scent from Ghost — never even see them!
I don't think she looks that young (it's socialite model Gabriella Calthorpe – she's 19).
The ad as such looks pretty tacky, though. I never even heard of Ghost.
Wow, she doesn't look 19 to me at all!
Ghost is a UK line, and I don't know much about it.
It's not bad for everyday wear. Soft & baby powdery smelling. Similar to Can Can.
Not good staying power though.
Stupid questin: Is it the note of helitrope that makes a perfume powdery? Most of my powdery scents seem to have this as a middle note.
Top Notes; Sweet Lemon, Spearmint, Pineapple, Green Foliage Accord
Middle Notes; Rose, Muguet, Jasmine, Helitrope
Base Notes; Sandalwood, Patchouli, Vetiver, Oakmoss, Caramel, Tonka Bean, Amber Notes, Vanilla
Heliotrope is not the only thing that makes perfumes powdery, but it is one of the things 🙂
Thanks for the notes!