UK-based designer Jacques Azagury has launched Azagury, his first signature fragrance:
In creating the fragrance, he has infused grand scents of the Twenties and Thirties with futuristic, contemporary materials. Designed for the modern woman, his first signature fragrance is fresh and feminine, with notes of Himalayan Mogra, Helianol, Amber and Mysore sandlewood [sic], inspired by the notion that fragrance creates a state of mind.
The Azagury fragrance was also inspired by "by some very strong cedar notes" that Azagury smelled on vacation at the Villa Maroc in Essaouira, Morocco.
Azagury by Jacques Azagury is available in 4 ml Pure Oil, 7 ml Parfum or 50 ml Eau de Parfum. It can be found at Selfridges in the UK. (first quote via via vogue.co.uk, second quote via independent.co.uk, additional information via selfridges, jacquesazagury)
'Mogra'? I had to look it up. (Some kind of flower, I think.) And do you think this Jacques is related to Solange Azagury-Partridge?
I am pretty sure that she is his sister.
Just got back from a long trip and am in a *mood* – not good for budget restraint. Should not have let myself look at perfume blogs till the mood passes. Went to the Azagury site, called them up and ordered the edp. The SA was extremely nice and actually steered me to the edp, which is slightly less costly than the parfum (100 pounds for 7 ml) or pure oil (120 pounds for 4 ml). Have no idea what shipping will be. I need to go lock my cc away in a vault till I get over travel exhaustion/irritation. Anyway, it sounds gorgeous and too beautiful to resist. I did ask who the perfumer was, but she wasn't sure. She did say it wasn't Lynn Harris, but that it was someone associated with Chanel (although not Sheldrake).
LOL — that was quick & easy, you are in a mood! Begging you to come back and tell us how it is, and hope your long trip was fun even if it ended in exhaustion & irritation.
Don't know either what Mogra is nor what Helianol is. And then this cedarwood…sounds like a headstrong fragrance…lots of woods, cedar can be so overwhelmingly strong, I've smelled it in Morocco, cedar doors, cedar boxes, cedar artifacts…cigarboxes made of cedarwood.
My association with the description of this scent is a Jugendstil building in Prague but not the most reassuring kind of building.
Oh well, maybe I am just getting carried away.
i love cedar! that's what first fascinated me about armani mania for women…there aren't many good feminine fragrances out there with a truly disinguishable cedar not. i must get my nose on some of this!
I love cedar too. Interesting that they didn't list it as a note though — so it might or might not be prominent in the scent.
Mogra is a species of jasmine; helianol is obviously a synthetic but couldn't tell you what it smells like.
I love that there's a redhead in the ad!
And her hair is gorgeous.
Her hair is the color of cedar!
LOL — that is true!
Just got it. Cedar?! Where? How did I overlook the part where it was described as fresh? They did not lie about that. Leaving on another long trip today. This will teach me NOT to order unsniffed on my return when I'm stressed out again. It's a pretty scent – trying to decide what it reminds me of. I think maybe Jalaine's d/ced Green Tea. That's a good thing, but it is not in the *least* what I'd been imagining. It is quite fresh, quite a summer scent. I know that should be good, but I wanted a hefty dose of base notes and they are not at all apparent. Anyway, after I get over the surprise, I may come to love this, but I'm still in the stage where I'm mourning the lack of nice, dark grounding notes.
Oh drat and double drat! Haven't smelled that particular Jalaine, but a fresh summer thing is not what I would have expected either.
And didn't think of it before, but isn't that the exact same bottle Jalaine uses???
Anyway, hope you'll come around to like, if not love.