Kenzo celebrates the coming of spring with a new contest:

This year, the Kenzo poppy sets off on a new journey, poetic and digital. It blossoms on the Internet and turns into a virtual field. Photograph it and sow it in this FLOWERBYYOU field.

Translation: take a picture of a poppy, and upload it to the flowerbyyou website (password: myflower) between 4/1 and 5/31. In July, a jury led by Kenzo's Patrick Guedj will select the 100 best photographs and the winners will get Kenzo Flower prizes. (found via aufeminin) Side note: Kenzo does such gorgeous websites, and this one is no exception. It is worth going over there to look around even if you don't intend to enter the contest.