If South Korean voters think they can scent victory when they go to the ballot box next week, they are absolutely right.
A team of supporters of presidential front-runner Lee Myung-bak has been secretly spraying a perfume called "Great Korea" at his rallies.
— Read the rest at the Seattle Times.
You know, it seems a little silly picturing them spraying perfume into crowds. It also has a kinda spooky propaganda feel. But, it's also pretty smart in a pavlovian kind of way. Not too far removed from what spas and Abercrombie & Fitch stores do with scent. Good times + good scents = happy memories (that are easliy triggered by specific scent). The science behind the manipulation is so interesting to me.
Agree it is smart marketing, although must add that A&F particularly lay it on a bit thick — I can hardly stand to be in the store. Wish the manipulation there could be a bit more subtle!
I'm sure I made a comment about politicians becoming the next phase of celebrity scents just last week! I hear that supermarkets use baking scents pumped through their vents to induce shopper to feel comfortable and spend more so I guess this is just the next step.
I'm in the UK and for our main politico's I'd prescribe Creed's Royal Scottish Lavender for Gordon Brown and Calvin Klein Euphoria for men for David Cameron (another misguided attempt for him to appear trendy). Jaqui Smith (our Home Secretary) I think would be an Chanel Allure kind of woman, contemporary but elegant.
Well the UK seems to at least have interesting people running the place!
I'm trying to imagine what our US politicians would smell like. Sadly I'm thinking: either nothing at all or cheap aftershave. And having met more than my fair share of local mayors and represenatives, it's not inaccurate for them. bleh.
There was a thread on MUA recently about what Hilary Clinton wears, but I've already forgotten the answer.