Aveda is launching a limited edition fragrance for Valentine's Day, Rose Attar Pure Fume Absolute. It is Aveda's first fragrance release in the last four years, and production will be limited to 3700 numbered bottles (if you want one, you might want to get in touch with your local Aveda now; some stores are pre-selling their allocation).
Rose Attar Pure Fume Absolute is certified organic, and each bottle is said to contain over 500 Bulgarian rose petals blended with Indian sandalwood. The price will be $125 for 1/4 oz. (via cosmeticsint, cosmeticsbusiness, shopsunvalley)