Lavanila is a new line that will debut at Sephora in February:
Created by Givaudan, the three fragrances — Pure Vanilla, Vanilla Grapefruit and Vanilla Blossom — contain a proprietary blend, intended to provide the skin a daily dose of antioxidants, 30 essential vitamins and minerals and 19 amino acids with each spray. While base notes of each fragrance include Madagascar vanilla, top and middle notes vary depending on the olfactory composition.
The fragrances will be $56 for 50 ml, and a body line will be added in the fall. (via Women's Wear Daily)
Update ~ the notes for the perfumes, via Sephora:
Pure Vanilla has notes of freesia, patchouli, heliotrope and Madagascar vanilla.
Vanilla Grapefruit features grapefruit, bergamot, lime, patchouli, heliotrope and Madagascar vanilla.
Vanilla Blossom includes freesia, lemon, karo karounde, rose, jasmine, orange blossom and Madagascar vanilla.