CB OUTSIDE, from CB I Hate Perfume, is like a cross between a perfume and a bug repellent. It is made from plant oils that bugs don't like, including cedar, lavender, geranium, and marigold, and can be used on skin or clothing. If you are the camping type, you can also use it on your tent or sleeping bag.
This is a great idea for a natural alternative to DEET-based products, but since it isn't yet high bug season here, I can't really comment on how well it works. Your reaction to the smell will probably be determined by how much you like the predominant notes. I love cedar but don't much care for lavender. The lavender here is not overly sharp or harsh, and is softened by the geranium and marigold, so I find the aroma pleasant, but it isn't necessarily something I would wear for the fragrance alone.
I will be testing this out over the course of the summer, and will report back on how well it works. OUTSIDE has a nice, light, non-greasy consistency.